SearchCap: The Day In Search, October 12, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Levinson Leaves Google’s Board Of Directors, Stays On Apple’s

    Arthur Levinson, a member of Google’s board of directors since 2004, has resigned from that position effectively immediately. Google’s announcement doesn’t give a reason for Levinson’s departure, but he’s also been on Apple’s board of directors since 2000. The growing competition between Google and Apple led Google CEO Eric Schmidt to leave Apple’s board this [...]

  • No More TeleAtlas, Google Goes It Alone For Maps Data?

    Mike Blumenthal offers a provocative post this morning about Google’s apparent decision to end its relationship (at least in the US) with mapping data provider TeleAtlas. Recall that Google previously had a relationship with NAVTEQ, which ended some time after the acquisition of that company by Nokia. TeleAtlas was substituted and there was even an [...]

  • Google Makes Search More Functional On Android

    While search is the “front door to the internet” on the PC, the same cannot be said of mobile devices. Apps, bookmarks and other ways to access content have become at least as useful as the Google search box on a mobile device. While Google will laugh at anyone who publicly tries to suggest (as [...]

  • Yahoo Allows Search Ads In BOSS Via 3rd Party Partner

    The Yahoo Search Blog announced that BOSS developers can now add Yahoo Search ads in their search results. This will give developers a way to help monetize the BOSS applications they have built. How do you get ads in your BOSS results? You have to apply for approval by one of Yahoo’s 3rd party [...]

  • Google Custom Maps: A Goldmine For Local Businesses

    This past week at SMX East, I presented a longer-tail marketing tactic for Google Maps — creation and uploading of place marks data into the customizable “My Maps” section. For companies and individuals who have some rich local data to share, or local place expertise, My Maps may be for you!

  • Five More Search Tools You Should Know: Twitter Edition

    It’s time for another in our occasional series of search tool roundups, but this one is more focused than previous articles: Rather than look at a variety of random search tools, I’ll introduce you to a handful of Twitter search tools that may have flown under your radar until now. You’ll learn how to search [...]

  • The 6/90 Rule Part 2: Best Uses For The AdWords Keyword Report

    Each report in your AdWords report helps you to extract data from your account so that you can make meaningful decisions to optimize your campaigns. In part one of this 6/90 series, I looked at six reports which will help you make ninety percent of the decisions you need to make on a day-to-day basis [...]

  • Why SEO Training Should Be An Organizational Imperative

    Today I will make a case that nearly every organization should offer SEO training to anyone who even remotely touches the company’s web site, and why every senior manager should also be encouraged to attend. Failure to train people can lead to serious problems, with a frightful waste of time, blown schedules, wasted expenditure [...]

  • Citibank Survey: Small Business Finds Social Media Ineffective

    A Citibank/GFK Roper survey of 500 U.S. businesses with fewer than 100 employees has found very few small businesses in the U.S. have adopted social media outlets such as Facebook and Twitter for business uses. The findings include:

    Three-quarters of the small business owners surveyed say they have not found sites such as Facebook, Twitter and [...]

  • How Will Twitter Integration Into Google, Bing Affect The Tweecosystem?

    AllThingsD reported yesterday that Twitter was in independent discussions (which have happened before) with both Google and Microsoft “in which the companies would license a full feed from the microblogging service that could then be integrated into the results of their competing search engines.” Reuters also picked up the story. Bing and Google have both indicated [...]

  • New StumbleUpon Adds Search, Social Elements

    StumbleUpon wants to be a search engine. Kind of. It also wants to be more like Twitter and Facebook. Kind of. Better search and better social elements are the two cornerstones of StumbleUpon’s new web site, which was announced this week and will roll out to all during the next month.

    There’s no doubt the site [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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