SearchCap: Voice search, Bing Ads & scary SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• It’s scary how many ways SEO can go wrong
  Oct 27, 2016 by Patrick Stox

  In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.

• A Penguin’s Tale: Responding to the latest update
  Oct 27, 2016 by Dave Davies

  What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.

• Now you can share budgets in Bing Ads, too
  Oct 27, 2016 by Ginny Marvin

  Assign one budget across a set of campaigns to save time monitoring and adjusting allocations.

• Comparing Google Assistant on Pixel to Apple Siri on iPhone 7
  Oct 27, 2016 by Barry Schwartz

  Watch YouTube creator Marques Brownlee have Google and Apple battle it out over their smartphone voice assistants.

• 5 marketing predictions for the next 5 years
  Oct 26, 2016 by Digital Marketing Depot

  The marketing world continues to evolve rapidly, often without warning. So it’s vital to constantly evaluate the industry and marketplace in order to stay current and competitive when changes happen, or risk being left behind. This guide from Emarsys highlights five of the biggest trends marketers and retailers should expect to see, and how they […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• What advertisers should know from Twitter’s Q3 2016 earnings call
• Study: 83 percent use smartphones in stores, Facebook the most widely used app
• Does your marketing suffer from memory loss when customers switch devices?
• Pull live inventory data from your product database and place it in your search ad copy
• Brand X: Why customer experience is a cloud marketing must-have
• Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
• Twitter will shut down its 6-second video service, Vine
• Getty Images’ PicScout boosts its image recognition and tracking tools
• IBM rolls out many new roles for its Watson supercomputing service
• YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop
• How to get budget for your account-based marketing programs
• Q4 must-knows for CMOs: Crucial developments across channels
• From the Editor’s Desk: How we work with outside contributors
• Want to speak at MarTech 2017? Here’s how
• Twitter to cut workforce by 350 employees to refocus efforts
• 4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
• Twitter’s Q3 2016 Earnings Report in 5 Charts
• Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase
• Marketing Automation Matrix: A visual buyer’s guide

Search News From Around The Web:

Industry

• Meet the new Google Home app (previously the Google Cast app), blog.google
• Search Risk – How Google Almost Killed ProtonMail, ProtonMail Blog
• Yandex Announces Third Quarter 2016 Financial Results (NASDAQ:YNDX), Yandex

Local & Maps

• Google Maps Tests Showing Local Names Of Businesses, Search Engine Roundtable
• Google My Business Now Allows Attribute Management, Search Engine Roundtable
• Schiaparelli’s resting place and other Mars residents, Google Earth Blog

Link Building

• Google Says Image Links & Text Links Are Pretty Different, Search Engine Roundtable

Searching

• Answer: How healthy is the Mediterranean?, SearchReSearch
• Google Adds New HTML5 Effects to Search Box in Search Results, thesempost.com
• Mozcast: 40% Of Google’s Top Search Results Are HTTPS Now, Search Engine Roundtable

SEO

• SEO Horror Stories to Scare You This Halloween, Search Engine Journal
• Site speed for SEO: Why it’s about more than just loading times, Econsultancy
• Staying Local: Four Ways to Keeping Your SEO Strategies Localised, PerformanceIN

SEM / Paid Search

• Happy Valentines Day, Canada! Google Shopping CA Requires GTINs, Feedonomics

Search Marketing

• Why Have Seller Ratings Disappeared from your Ads?, vertical-leap.uk