Google Is Testing SearchWiki As Way To Remove AdWords Ads
Feb 15, 2009 at 8:48am ET by Barry Schwartz
Last night I discovered reports via WebmasterWorld that shows Google testing a flavor of Google SearchWiki directly on the paid ads, also known as AdWords results.
Here is a screen capture of that in action:
I have emailed Google for a statement and I will update this post when I receive one.
If you want to discuss this with other SEMs, just the Sphinn thread.
Postscript: Here is a statement I received from a Google spokesperson:
As part of our ongoing commitment to innovation, we are currently running an experiment in which users can customize the ads that appear in the “Sponsored Links” section of the search results page by deleting ad results. This experimental feature is only visible to a small number of users, and we have no news to announce at this time regarding developments in our AdWords product offering.
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I’ve been able to see it for others around my office at an increasing rate, however I can’t see it when I’m logged in. One interesting thing is that I have web history turned off while others who are seeing the wiki features on paid ads have this turned on. Is this a requirement to be able to see the searchwiki on ads? I can see it on organic listings.