• http://searchmarketingcommunications.com Tim Cohn

    The reports of SEO’s death have been greatly exaggerated.

  • http://WWW.ELLERTONWHITNEY.COM ellertonwhitney

    SEO will never die, but Google could one day. Take a look at how MySpace is doing these days, anything’s possible. Google is making a metamorphosis from true “Search Engine” to “Sheep Herder” IMO. Maybe that will matter, maybe it won’t. In any event, they are sure to reduce the long tail of search with Google Instant.

  • Duane Forrester

    I think this will have three effects:

    1 – it’ll help teach users how to search smarter as they warm further to longer-tail keywords
    2 – paid search efforts *might* see an effect
    3 – the world of online marketing and SEO will go into flux now for th enext 2 months while everyone panics

    Relax, have a beer. Google will be around for a while, as will other’s. As search changes, optimization techniques are revised. No biggie – it’s been happening for years.

    I think anything that leads to better websites being made is a good thing…and so do the engines. ;)

  • http://www.nuttakorn.net nuttakorn

    The big changes brought the new opportunities. This is game-changing for SEO that will allow us to understand more customer habits and optimize in order to give them the right result.

  • http://www.artistic-seo.com/ BrianHarnish

    I wholeheartedly agree. SEO isn’t going anywhere – in fact I believe that it has been enhanced and made even more necessary by the advent of Google Instant. I love how whenever there is a major change that there are those that constantly exaggerate the death of SEO. Perhaps they secretly hope it will die, or it’s all a linkbait scheme. Either way, I’ll just sit back and laugh while I continue to increase rankings for clients. :)

  • in

    I think of SE0 as a Giant Dictionary that includes everything in our City Libraries.
    With many choices of Synomyns and Antonyms( Key Words).
    When I was a boy I spent many hours each week at the Local Library.
    Now everything plus much more is available at my Fingertips.
    Now our Library closes Wednesdays and Sundays.
    How technology has changed. I could never of imagined it as a boy.
    Its like Comparing a Horse and Buggy to a Space Ship.

  • http://www.digitalvegetarian.com kronis

    Obviously things change constantly, but its like marketing…people didn’t STOP marketing when TVs were invented, they just started making video commercials. Now the the new changes in social media emerging daily, SEO’s will adapt and change.

    We also have to embrace different means of obtaining traffic with social media and blur the lines between the different methods a little.

    btw the captcha is extremely annoying. apparently i can’t read

  • http://www.search-usability.com/ Shari Thurow

    Hi Danny-

    SEO is optimizing a site for people who use search engines. There are all types of search engines, not only Google (as you mentioned) but also site search engines. Amazingly, if you optimize a site well for Google and Bing, your site search engine results typically become more accurate.

    SEO also encourages people to clearly establish “aboutness” of page content, even image and video content.

    See http://searchengineland.com/keywords-aboutness-seo-49210

    SEO is not going to die. Maybe if the focus of SEO were not so heavily based on rankings, people wouldn’t panic so much. SEO is a subset of findability, which is a critical part of the user experience.

  • http://www.seo-lex.com/ Thomas Rosenstand

    This is just another change in the big picture and it surely will help the professional part of the SEO industry. If adapted by the users (and I am sure it will be over time) Google Instant will increase the demand for in-depth analysis of search behavior etc. And and consequently increase the demand for high-end SEO services.

    Bad news for parts of the industry – good news for the rest of us :-)

  • bijanbwb

    I don’t agree that SEO is dead yet, but SEO most certainly sucks.

    “SEO is dead and a waste of time. I know that seems hard to believe and you might not just disagree, but be bewildered by such a statement. And yet if you look at what is going on in the SEO world, it is in complete turmoil.” -Gary Vaynerchuk

  • http://www.sefati.net asefati

    thanks…SEO is certainly not dying but maturing up…content imo is more important than ever so go content

  • http://www.asesoriadeimagen.000page.com jurovi

    Very clarifying post about Google and SEO.
    I totally agree with the idea that SEO is here to stay forever, so anyone with common sense, following Google’s SEO rules and using good content will se his website climb to the top places in first page of Google.

  • http://chuckreynolds.us Chuck Reynolds

    But Danny… what happens when the world ends in 2012… will SEO be dead then? :D

  • http://www.wasabihound.com Wasabihound

    Good grief, Google searches are now faster and SEO is dead: I know speed kills but a a faster search engine kills SEO? C’mon!

    I agree, SEO (or as I like to call it SE indexing O) is not dead, not by a long way. How has Google Instant search changed what puts a website on page 1, position 1? Has Google changed it’s indexing algorithm – nope (well not more than usual), are backlinks still important – yup.

    I think Duane summarizes it well. (Although hopefully SEO experts will get over it in a month rather than two).

  • curtcella

    The marketing pitch for ‘Instant’ should have been: The same crappy results – only faster!

    If anybody has spent a lot of quality time studying the SERPs of one market niche they know one thing for sure: The results are littered with utter garbage. It always cracks me up when I see the usual “great content” mantra spewed time and again: I can literally take the readers to a blog that ranks in the top 10 for its niche for no other reason than each blog post contains the same piece of anchor text in each post and the meta tag and description sync up with the category. The articles’ content? Just pure gibberish.

    It cracks me up to see the word “instant” associated with ANYTHING Google. Thanks ot their delightful little “aging delay” they have made the web anything but. It is astounding to think but you could have the greatest thing since the wheel and want to share it with the world but with Google the world will have to wait 6-8 months to hear about it. Google has removed the word instant from anything related to the Web – they are 180 degrees removed from ‘instant’ folks. They are glacial.

    I also don’t understand why everyone is wringing their hands over ‘instant’. Good grief – to really get the full effect of Instant you pretty much HAVE to go to http://www.google.com – when was the last time anyone here did that?! Haven’t you people ever heard of a TOOLBAR?! That will deliver the same list of ‘suggestions’ as usual.

    For any consumer out there that is actually going to the Google home page and experiencing ‘Instant’ in its true state I would suggest that person is probably such a novice web user they certainly wouldn’t make a really viable target audience for any but a precious few Web-based businesses. Yeah it probably does ‘ding’ the long tail cuz people in general are lazy and are easy to ‘herd’. That’s why utter junk like Facebook can snag 500 mil users. And also why too many small businesses with ZERO brand recognition think they can actually accomplish something noteworthy with Facebook.

  • http://www.CanonicalSEO.com/ Canonical

    I’ve been making the rounds to the usual SEO blogs and forums, and the world is abuzz with “Google Instant” posts and threads. Honestly, I don’t get it…

    I mean, yeah… on some levels this will change SEO. But that is the great thing about SEO. It’s always changing. If you’re in the field and you don’t like change, I’d suggest a new career.

    I am not exactly sure what the future holds for search based on Google Instant. My gut says, “It’s new… It’s a fad… People will play around with it for a while… But ultimately ‘most’ will after some time go back to searching the way they always did. The flicker of the results changing in the background will get tuned out over time… People will stop looking at the dropdown and go back to entering the best phrase they think will show them the best results for whatever they are searching for.

    I don’t know about you, but me and most of my friends go to Google with a purpose. We know ahead of time what we are looking for and have a pretty good idea of what search phrase will yield results containing the desired site or information we’re looking for. I’d be willing to bet this is the same for 90-95+% of those searching Google. No one goes to Google thinking, “Let’s see what Google suggests I search for today… I think I’ll enter 1 character and see what pops up… another character and see what pops up… etc.” Just not going to happen. Perhaps for a few days… but after that no.

    When Google Suggest came to be, people went throught this same uproar about how it was going to change search, was going to be the end of SEO, yada yada yada. But very little ever came of it. With Google Suggest after the initial few days, I completely tuned out the dropdown. The ONLY time I look at it is if I can’t remember how to spell something or if I don’t know what something is called but know some other term people might be combining with it to find what I’m looking for.

    My guess is that after a few weeks, most users will go back to searching the way they always did… with a purpose… already with a search phrase in mind… and will tune out both the dropdown and the results changing in the background. The feature will be great in helping people who don’t know how to spell something they are looking for or don’t know what it is called… which will be good for users. But that is just my guess.

    No one really knows for sure how it will shake out. But one thing is for sure, as long as there are search engines and organic results there will be SEOs.