SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Start With A Movie About SEO!
New to SEO? Why not take three minutes and watch our video introduction to search engine optimization? It’ll quickly cover the basics:
What is SEO?
New to SEO? Start with this quick and easy to understand video about search engine optimization.
Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here. Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing. There are also a variety of print books you might consider. Here’s our review of some newer books: A Roundup Of Best SEO Books.
Search Engine Land Expert Columns & Daily SEO News
Also within our library is the How To: SEO section, which is devoted to practical tips and tactics about search engine optimization. Don’t forget to subscribe to our free SearchCap newsletter! SearchCap provides a recap of all the day’s SEO-related news from sources all over the Web.