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    Google.com Finally Gets Google Suggest Feature

    After being in testing for literally years, Google Suggest is finally coming to Google.com. This is the feature where as you start to type in the search box, related searches automatically appear below where you are typing. For example, start typing [olympics] into the search box at Google Suggest, and below the box, you start […]


    Google Suggest

    After being in testing for literally years,
    Google Suggest is
    finally coming to Google.com. This is the feature where as you start to type
    in the search box, related searches automatically appear below where you are
    typing.

    For example, start typing [olympics] into the search box at Google
    Suggest, and below the box, you start seeing suggestions such as:

    • olympics 2008
    • olympics schedule
    • olympics tv schedule
    • olympics 2012

    It’s easy to move your cursor down to any of the suggestions to select
    that as your search.

    Google Suggest was rolled out as a
    Google Labs
    project back in December 2004. At the time, several other
    search engines had already been offering drop-down suggestions similar to
    Google Suggest, so Google was hardly a pioneer in offering them.

    Since then, Google has offered Google Suggest selectively, such as
    through:

    • The Google Toolbar
    • The Firefox search box
    • Google Maps
    • Google News
    • The iPhone and BlackBerry
    • YouTube

    Oddly, it’s taken nearly four years since then for the feature — which
    is very useful — to finally make it to the Google home page. What took it
    so long? Google told us:

    Quality is very important to us, and since so many people visit the
    Google.com homepage, we wanted to make sure to evaluate and refine our
    algorithms to provide a good experience using Google Suggest.

    Well, it’s finally here. More and more
    people should see it appear, with a full rollout expected by this Friday.

    The suggestions, by the way,
    come from looking in
    aggregate at searches that happen on Google and listing popular ones that
    contain the word you appear to be entering into Google. Next to each
    suggestion, Google shows you the number of Google results that match the
    suggestion. I’ve always found that odd — I’d rather Google show some metric
    related to how popular that suggested query is, since that’s the basis of
    why you’re being shown these words.

    If you like the idea behind Google Suggest, be sure to also check out
    Yahoo. It offers a more sophisticated query suggestion tool.
    Search Suggestions
    On Steroids: Yahoo Search Assist
    has more about that. Over at Live
    Search, you don’t get query suggestions when typing in the search box. But
    they will show "Related Searches" links in the top right hand corner of
    search results, in some cases.


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    About the Author

    Danny Sullivan
    Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.