Showing Off “The Innovation Machine” At Google

Google is almost uniquely situated among tech companies in that it can reveal very little about an event or announcement and be all but guaranteed that most of the journalists and bloggers on the tech beat in Northern California will show up to cover it. That’s what happened today. Google brought bloggers and journalists into its San Francisco offices, on a beautiful 80+ degree day, to hear about ongoing innovation at Google Labs, together with a couple of related announcements. The two announcements were covered earlier by Chris Sherman and Matt McGee:

The similar image search and News Timeline were both interesting. Of the two, however, News Timeline was more impressive to me. A third announcement was the redesign of Google Labs itself:

picture-43

The general idea here is to make Labs (and its engineers) more accessible and to encourage greater participation and feedback. Google Director of Product Management RJ Pittman (the former co-founder and CEO of Groxis) acted as a kind of MC for the event. He said the Labs redesign was intended to provide more direct communication between engineers and end users (early adopters). He added that the new Labs would feature a “rapidly expanding carousel of innovation” and would explose more people to things earlier in the cycle.

Indeed, “innovation” was the theme of the day, which seemed intended to show those who cover Google that innovation was still very much happening in Mountain View. Pittman stressed that innovation at Google was even more important today than in the past. “Scarcity breeds clarity,” he offered.

Pittman’s comments about innovation despite scarcity struck me as similar to remarks made by Google CEO Eric Schmidt and CFO Patrick Pichette on Google’s earnings call last week. Both stressed that despite cutbacks and the recession Google was continuing to “fully fund” strategic and growth initiatives.

After it was over one of the journalists asked me whether the announcements were significant enough to justify a get together like this. It’s true that none of the announcements individually were major. But the organizers obviously felt that there would a greater impact in bundling them under the umbrella concept of “innovation” — to show them that despite cutbacks it’s still alive and well at Google.

Related Topics: Channel: Other | Features: Analysis | Google: Labs

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide