• http://www.Match.ccom simons1321

    i’m assuming that they didn’t differentiate between brand and non-brand keywords as well, but looked at keywords as an aggregate.

  • http://screenwerk.com Greg Sterling

    yes… that’s probably the case. At least it wasn’t exposed.

  • http://www.interleado.com Interleado.com

    This should make the job of search professional easier, assuming you can convince clients to target 3-5 keyword phrases and not just brand related or generic phrases.

  • http://CopelandSearchMarketing.com Mike Mueller

    I can’t recall the study, but isn’t research showing that the number of words in user’s search queries is increasing overall? If that’s true, could one assume that paid search ads will see continued growth–if we are to believe the study above?

    Clearly, the 4,5, & 6 word queries have a proportionally smaller share of the overall searches. But I believe (no proof, just a hunch) that the percentage of these words in the overall mix is increasing, whereas 2 and 3 word search queries are decreasing. Thoughts?

  • http://www.seoandpositioning.com seopositioning

    When it comes to paid clicks, however, the highest ad click rates were for queries of 5, 6 and 4 words.