• http://www.facebook.com/RCONNORIII Robert Connor

    Easy to see how the average internet user could be confused how the big players make money.

  • http://www.facebook.com/kotla.raghava Raghava Kotla

    It seems ultimate increase in internet users are from big social networks(ad agency) and top search engines(search agency)

  • theprone

    Average internet user doesn’t understand that their privacy is blown when using their products, when they are being blown, they will stop using it. Happened to my mom and siblings. They facetime’d me asking me about the Scroogled campaign, and I nod, and told them it was true.

  • http://www.rimmkaufman.com/ George Michie

    The fun follow up question to the folks who say they don’t click on the ads on search engines: “Great, can you point out the ads?” In spite of the labels, few people seem to understand that the first two or three listings (promoted positions) in the tan (currently) box are ads, and fewer still probably think the Product Listing Ads are. They’re clearly marked, but people don’t read, and because the ads are actually useful, people don’t really care, either.

  • Yitzboy Weiss

    I would disagree that the sponsored ads are clearly marked. The tan color is now so washed out that on some monitors it looks like white on white. Hey isn’t that kind of against Google’s SEO guidelines?

  • treepodia

    Evil tongues would say Facebook is also confused on how it’s making money.
    Jokes aside, this isn’t exactly exuberantly reassuring: seems the ones that click the most are of somewhat lower value.

  • http://twitter.com/RankWatch RankWatch

    That’s really true Robert, many wouldn’t bother about how these companies are making high profits. But still a very interesting topic to choose for a research. I still think that large no. of people are really not clear about the way Facebook & AOL gets its revenue even though they use these sites on day to day basis.