• http://www.brand.com/blog James R. Halloran

    Wow, 6 percent to 40 percent in mobile usage on YouTube is one hell of an increase! Definitely a wise idea to get on this mobile train this year.

  • Etienne Clergue

    A great take on current SEO – anybody who works in SEO now needs to be a more complete digital marketing / marketing all-rounder and the next step is to make clients and companies understand how critical it is to include digital activities, including optimisation, in their overall business strategy as early as possible.

  • Paul McIntyre

    An excellent view of how SEO is having to change and adapt to be effective. SEO is absolutely becoming more of a holistic marketing discipline than the application of a set of technical tools. If it means a searcher gets better results from their search, that has to be a good thing, and we need to guide clients as to how they can provide the best and most appropriate content to provide relevant answers to searches.

    The development of the semantic aspect and the evolution of the knowledge graph you so clearly describe make the SEO processes more complicated, yet give SEO the opportunity to add real value rather than just applying techniques. Indeed, SEO isn’t dead, it’s just growing up.

  • http://www.warrenchandler.com/ Warren Chandler

    Great article. As @etienneclergue:disqus correctly states, you HAVE to be an all rounder now. Leave no stone unturned and take no shortcuts. Implement your strategy correctly and you’ll eventually reap the rewards of your hard work. Do it wrong and you’ll fall behind in the long run.

  • http://www.miamirollsroyce.com/ Hoa Pham

    I total agree that SEO is not dead, It just advanced itself. For those who really care about SEO and do it seriously, it will be a good opportunity. No longer the days when SEOers just did technical and spammy work. Ranking on the first page is easy but also difficult as well. It’s easy to be on top then disappear which most of spammy SEOers doing and difficult as It need more time (long-term plan) and more investment. Thanks for the Hummingbird and other continuous updates from Google which have forced us to upgrade ourselves. Lastly, it’s not too late for entrepreneurs to realize the importance of SEOers in marketing strategies.
    Once again, thanks for a great article!

  • windfery

    I totally agree with the comments here. Another example of a digital specialism going through change similar to I.A. in the 90′s and Social Media in 2010. SEO is moving from an independent vertical channel to a horizontal methodology that touches a range of other channels and digital specialties. Sure link building still exists and works when used properly, but it must be teamed up with other established disciplines.

  • http://www.manual-submissions.com/ Michiel Van Kets

    well, the problem has been that cheap crap was working, hence why most seo’rs were using it, but at the same time genuine quality was working just as well, while obviously those sites that the last few years didn’t get all kinds of penalties and saw their ranking drop and drop, because they used genuine quality tactics are now the ones taking all the benefits; they didn’t drop; they went up!

    it’s not like being #1 in google has become impossible, it’s just that those that used cheap crap disappeared, those that used genuine quality are now the ones on top.

    only those seo companies that used cheap crap tactics are now with their backs against the walls, because to do genuine quality seo takes years to learn.

    there’s nothing new about seo; genuine quality seo has always worked, it’s just that now cheap crap doesn’t work anymore, that’s all.

    #genuineseo #qualityseo #luminousseo

  • http://www.manual-submissions.com/ Michiel Van Kets

    well, the problem has been that cheap crap was working, hence why most seo’rs were using it, but at the same time genuine quality was working just as well, while obviously those sites that the last few years didn’t get all kinds of penalties and saw their ranking drop and drop, because they used genuine quality tactics are now the ones taking all the benefits; they didn’t drop; they went up!

    it’s not like being #1 in google has become impossible, it’s just that those that used cheap crap disappeared, those that used genuine quality are now the ones on top.

    only those seo companies that used cheap crap tactics are now with their backs against the walls, because to do genuine quality seo takes years to learn.

    there’s nothing new about seo; genuine quality seo has always worked, it’s just that now cheap crap doesn’t work anymore, that’s all.

    #genuineseo #qualityseo #luminousseo

  • http://www.searcheminence.com/ Byron Hardie

    Great piece Janet!

    I’d like to add that the role of a Digital Marketing Strategist must expand to also include usability, interaction design, performance, conversion optimization, lead generation, content management, social engagement, site architecture, user research and all other branding and marketing efforts.

    What was once a largely technical skill to research and execute on tactics now requires a creative holistic view and understanding of how search engines have evolved and how you can influence the behavior of an audience while building brand Authority and Loyalty.

    It would probably serve many well to temporarily shelf their MBA and Computer Science degree and go learn the fundamentals of Marketing and Journalism because search engines have now jumped the gap to be able to qualify and quantify user sentiment, content quality, authentic link earning, and how to use similar metrics to determine Importance and Trust as a search ranking signal.

  • http://www.vaccodadesign.com/ Rob

    Excellent article – the SEO developments this year serve to weed out the incompetent SEO companies, and also embrace a new world of mobile advertising. SEO is fast developing into a “specialist” skill that requires learning and understanding – the days of making a quick rank for a quick buck are long gone.

  • Geoffrey Winn

    What I would like to see is an analysis of what this all means for small business that has tried to do SEO on their own with basic keywords research and Yoast etc Is it time for them to stop worrying about the finer points of SEO and just produce good quality content?

  • Colin Cheng

    I completely agree and as a whole, the industry has become a lot more convergent with its service offerings but all for the better. I still think there’s a place for dedicated search strategies but there’s also so much more to an SEO’s role now. I would also add that CRO is increasingly becoming far more important for all SEOs. Constantly evolving and never boring!

  • http://www.brickmarketing.com/ Nick Stamoulis

    I read an article the other day where the author suggested we now call it “web presence optimization” instead of SEO because search is really such a small part of of it. When you look at SEO today there are so many components that go into organic success you can’t just hang your hat on one thing and call it a day.

  • Usman Raza

    lovely piece of information by author Janet Driscoll Miller it would be great challenge out side world for Webmasters now and onward to satisfy the clients demand and keep Google guideline under watch!