• http://www.delivra.com/ Cody Sharp

    I like that you mention the difficulty of making responsive pages,. Most people act like it is the only way to do things nowadays but the truth is, it is a whole lot of work, especially foe a pre-existing website with ton’s of content.

  • http://www.esocialmedia.com Jerry Nordstrom

    Great Pro’s and Cons Scott. I have been working through these issues and exciting opportunities over this past year. Once again it comes down to balancing the client’s needs and resources. Although it would be great to create/track/test all variations unfortunately, the budget is simply not there to take on this level of complexity. Responsive gives you an “all in one” solution that works for these types of clients.

    Converting an existing site into a responsive design can be a huge challenge. If the site has never addressed mobile, then perhaps now is the time to consider updating the entire strategy. Web, Ads, Tracking, Testing.

    Otherwise creating new sites by combining a responsive design with media queries can help achieve a solid hybrid solution. It is nearly impossible to keep up with all the new device sizes and resolution capabilities, so you can handle the masses with a responsive design and still build out media query styles for the mainstream devices.

    For any small business owner who is looking at redesigning or creating a new website, your developers had better be offering mobile solutions!

  • http://twitter.com/chiefmartec Scott Brinker

    Just to clarify, I think responsive web design (RWD) is great. For web sites today, given all the different trade-offs at play, I think it’s probably the best way to go.

    However, with things like landing pages and their variations — i.e., campaign-specific experiences that follow a click-through from an ad or other targeted promotion — if you KNOW (with 99.9% certainty) that your respondents are mobile users, as is the case with the two scenarios I describe in the article, then it just seems simpler to build those experiences directly with that form factor in mind.

    Of course, as one RWD advocate pointed out to me, you could certainly build for that form factor within the context of a responsive design. If that’s faster and easier for you — and maybe with some RWD frameworks it is — then great, go for it! :-)

    I guess I’d reframe my position this way: for mobile-specific campaigns, give your mobile respondents the best possible experience you can. Whether that’s achieved with RWD or a native mobile page design really becomes more of a technical detail.

  • http://www.facebook.com/stephane.bottine Stéphane Bottine

    Can someone recommend a responsive design framework? I’ve used Bootstrap in the recent past and was impressed with its performance but am open to suggestions and keen to hear what others have to say.

  • http://twitter.com/DPC_RS_ Daniel Carlyon

    I’ve used bootstrap before too and found it very good, there’s another one that is very similar to bootstrap but i am yet to try called wirefy. http://getwirefy.com/

  • Peter @SparkPage.com

    Great breakdown of the issue Scott.

    In addition to PPC & QR, I’d add SMS as a 3rd, really important channel where we know for certain that the user is on a mobile device.

  • James

    Use html5boilerplate – example of a website using it well http://gosillk.com – view the source code and learn.

  • James

    Use html5boilerplate – example of a website using it well http://gosillk.com – view the source code and learn.