• Mike Allan

    Thanks for this Eric. My encounters with crappy search results often end up with me creating content that answers my original question and hopefully others with the same question. Google likes my content as the blog posts I create to answer questions or solve problems rank very well. For example I wrote a post after receiving a mysterious phone call from 760-750-8888 and all I could find were others with the same problem. Or trying to remove the AVG Search Status from Chrome. Even AVG’s answer was dated!

    Solve a problem, answer a question, provide value of some sort to the searcher and you will be rewarded with better rankings.

  • http://www.ferreemoney.com/ Neil Ferree

    Evering since I started learning about semantic search from David Amerland and how our body of work is all connected, indexed and rendered by Google based on how well our schema markup is packaged and if our authorship is verified and trusted based on quantitative and quality of our social signal footprint and that it doesn’t look gamed or unnatural to the algo.

    In the old days, I would use Squid Lens and Hub Pages and article directories to amasse content that would banter the same social marketing issues. No Mas!

    Nowadays, I try to build well optimized social profiles on the big socials; YT, T, FB, G+, Li, SlideShare, Listly, Quora, Scoop.it, Flickr, Local IYP and a bunch more so as to increase the my social microphone so that if/when I come up with killer content that hits the mark, I’ve got a OK social link wheel to work with to brand my work product.

  • http://www.computershowto.pro/ Attila Szabo

    Amen to that …. sortof :) The sad truth is, that the overwhelming majority of “SEO” experts, and their sites, offers, articles, posts, “infographics”, are just synonim-rich copies and clones of what others have already said previously, about the same topic, in a hundred different places already. And it makes we want to throw a rock at almost anyone who tells me that their business is being an SEO expert.
    Why does everyone have to be an expert of some kind, to be regarded as a valuable human being, beats me :(

  • http://www.computershowto.pro/ Attila Szabo

    Amen to that …. sortof :) The sad truth is, that the overwhelming majority of “SEO” experts, and their sites, offers, articles, posts, “infographics”, are just synonim-rich copies and clones of what others have already said previously, about the same topic, in a hundred different places already. And it makes we want to throw a rock at almost anyone who tells me that their business is being an SEO expert.
    Why does everyone have to be an expert of some kind, to be regarded as a valuable human being, beats me :(

  • http://www.computershowto.pro/ Attila Szabo

    Mr. Allan, I agree, but my problem as of lately is, that it’s almost useless to do everything right, with the hope of getting ranked for your content, when 20 minutes later some punk copies your content, uses black hat to quickly tweet to 200.000 “followers” on link farms or whatnot, and you don’t get ranked for your own work and they take the credit. These are issues that if someone finds an answer to, I’d ask them to kindly let me know !

  • http://www.computershowto.pro/ Attila Szabo

    I’ve implemented and tested with google’s testing tool, all necessary markup on all my blogs, and I’ve also verified the authorship, so did my wife, as co-author of some blogs. Nevertheless, it’s been like 6 months or so since we’ve done that, and we’ve yet to see one single SERP where it mattered – the snippets are NOT displayed, and if they did, we sure didn’t see any improvement in our visitor stats, on the contrary, this is my first year in which, after 6 years of professional, respectful, and white hat blogging, I’ve started considering giving up, because of the fact that so many, poor quality sites and blogs outrank our blogs, for which we’ve worked so hard.
    So, it’s a mess, in searchengineland, IMHO

  • http://diyrickytlc1985.blogspot.com/ Ricardo

    Beautiful point, every new Blogger should read this as we all seem to spitting out the same generic crap, we are living in a age where we are generating more info than ever before, seems a large portion is social garbage and duplicate content. Great Article and I love the pic.

  • http://diyrickytlc1985.blogspot.com/ Ricardo

    Beautiful point, every new Blogger should read this as we all seem to spitting out the same generic crap, we are living in a age where we are generating more info than ever before, seems a large portion is social garbage and duplicate content. Great Article and I love the pic.

  • http://www.warrenlee.org/ Warren Lee

    I believe there is no one size fits all solution to solve for
    “sameness”. Defining the best results depends on whether or not the
    keyword has commercial intent or other intent and the solution for best
    results will vary across industries and whether or not personalized data
    or geo data is available. Thinking through the lens of “what is best
    for improving the search engine product” is challenging because
    information seekers or advertisers who will often have conflicting
    interests. The previous comments highlight that Google has not solved
    this challenge, and in my opinion the only way Google can solve this
    challenge is to think about the search engine results design without
    creating what I call unnecessary scarcity. Instead, it would be good to
    see other people create customized niche search variations of Google
    based on various intents. Not sure if Google has opened up their data
    API for developers to do this though?

  • http://www.e-careers.co.uk/ David

    I don’t think it’s a matter of having commercial intent or other intent or not, as, and lets be honest here nearly everyone producing content on the web is doing so for commercial gain of some sort or other! Whether or not it be to establish yourself as an authority in a particular field – so you will be able to leverage for commercial gain in the future ( perhaps authoring a book on your subject matter for example ) or if it’s to provide the best information possible to the searcher, so that you out rank everyone else and reap the benefits it’s all for commercial benefit in someway. and how can you know if an authors intent has evolved over time or remains constant over a period of time.. How could a search engine predict the future in terms of someone’s intent at any given time?

    I believe the search engine would like to produce the best, most informative answer to any given query, so if you have commercial intent bears no relevance as if you do have commercial intent but are providing better information and content than everyone else, delivered in a highly desirable manner, then you deserve to be at the top, as you are best serving the users query, as simple as that!

    I do agree that there is no one size fits all though..

  • http://www.e-careers.co.uk/ David

    I don’t think it’s a matter of having commercial intent or other intent or not, as, and lets be honest here nearly everyone producing content on the web is doing so for commercial gain of some sort or other! Whether or not it be to establish yourself as an authority in a particular field – so you will be able to leverage for commercial gain in the future ( perhaps authoring a book on your subject matter for example ) or if it’s to provide the best information possible to the searcher, so that you out rank everyone else and reap the benefits it’s all for commercial benefit in someway. and how can you know if an authors intent has evolved over time or remains constant over a period of time.. How could a search engine predict the future in terms of someone’s intent at any given time?

    I believe the search engine would like to produce the best, most informative answer to any given query, so if you have commercial intent bears no relevance as if you do have commercial intent but are providing better information and content than everyone else, delivered in a highly desirable manner, then you deserve to be at the top, as you are best serving the users query, as simple as that!

    I do agree that there is no one size fits all though..