The Hottest Reads In Search & Social In 2012

We already shared the news that Jordan Kasteler took home the top prize and had a second entry in our overall list of most read columns for the year, both of which appeared here in the Search & Social column, alongside several other worthy reads.

In 2012, “social signals” became one of the most talked about topics among SEO’s and social media marketers, as the prevalence of Google+ and Bing/Facebook social results have captured our attention.

Social search for Facebook, Bing, Google and Twitter

Yet many feel we’re still very much in the early stages of social signals having a major impact in general search engine results. That should make for an interesting 2013!

Beyond that, there are also other opportunities to optimize your content for both search engines and social media platforms, as our columnists also covered some unique uses of social media in 2012, while sharing successful tactics and tips.

In our book, there’s more to popular content than just being liked, shared or tweeted – we’ve seen significant engagement with the following articles, making them our most read columns in Search & Social for 2012:

    1. The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now - Jordan Kasteler
    2. Social Search: Dead On Arrival? Or On Life Support?  - Trond Lyngbø
    3. The Hidden Cost Of Cheap SEO & Social Media Labor  -  Jordan Kasteler
    4. Why Pinterest Is NOT Your SEO Miracle Worker - Jordan Kasteler
    5. Optimize Facebook Open Graph Tags: They Are the 50% - Aaron Friedman
    6. How To Improve Site Credibility Through Search & Social Media - Jordan Kasteler
    7. Guide To Finding Linkbuilding Targets With Social Media - Jordan Kasteler
    8. Helping Or Hurting: The Debate Over Google+ Local - Jordan Kasteler
    9. Making Your Site Sticky For Both Search & Social Users - Jordan Kasteler
    10. 9 Search & Social KPIs To Start Tracking Right Now - Jordan Kasteler
    11. It’s Not WHAT You Need to Go Viral – It’s WHO -Jordan Kasteler
    12. Google Search Results Show Some Facebook User Posts Leaking Out Of Walled Garden - Sean Carlos
    13. Is Presentation More Important Than Content Itself? - Jordan Kasteler
    14. Google+ Growing Your Social Network: Quantity vs. Quality - Aaron Friedman
    15. How Social Signals Could Potentially Influence Local Search Results -  Selena Narayanasamy
    16. 14 Ideas To Utilize Custom Variables For Search & Social Tracking - Jordan Kasteler
    17. 7 Important Digital Assets To Optimize Brand Exposure - Aaron Friedman
    18. 6 Ways To Integrate Your On-Site & Social Efforts -  Selena Narayanasamy
    19. How To Tweet What You Want, Because Content Matters - Aaron Friedman
    20. The Social Funnel: What You Lose When You Ignore It - Jordan Kasteler
    21. Take Twitter Campaigns To The Next Level With SEO Data - Jim Yu
    22. Why Entity Search Will Be Controlled By Social Media - Aaron Friedman
    23. The Double-Edged Sword Of Social Media - Rick DeJarnette
    24. Free Things & Stupid People Help Us Win The Internet - Aaron Friedman
    25. How To Prioritize The Long Tail With Twitter - Aaron Friedman

If you noticed an repetitive trend in this list, you’re not crazy. The bulk of the search and social columns this year were written by Kasteler and Friedman. Even better, Kasteler’s upcoming Search & Social column is all about how to promote your content socially and in search to maximize its reach. Clearly, you’ll be learning from the best!

Related Topics: About Search Engine Land | Channel: Social | Most Popular Stories | Search & Social


About The Author: Monica Wright serves as Director of Audience Engagement for and, two of the leading trade publications for the digital marketing industry. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land. Based near Portland, Maine, she occasionally blogs about media marketing at, and spends quality time at the dojo. You can find Monica on Twitter, LinkedIn and Google+.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide