• http://www.diannakersey.com Dianna Kersey

    Great article Lori and it is very true.

    I have been a loyal affiliate to one of my vendors for Santa letters for over 5 years now. In the past I have asked for the email list of my prior referrals in order to conduct an email marketing campaign for the following Christmas season.

    Even though I have proved my business year after year, they tell their affiliates that they (the parent company) send out emails on our behalf for repeat business.

    We never see this proof and have no idea just how effective their campaign is performing. I can understand that most affiliates, might not be digital marketing professionals, but it sure would be nice to have a little privy to all that traffic and sales we send!

    Thanks for the great article!