Tracking Santa: NORAD & Google Team Up For Christmas


Google Santa Tracker For iGoogle

Every year, I enjoy helping my kids track the approach of Santa Claus through the NORAD site, as I’ve written about before. This year, Google’s getting in on the action. You’ll be able to track Santa in Google Earth on Christmas Eve with the help of a special file. You can also download a countdown for your iGoogle home page that Google offers here.

NOTE: See Santa Tracker 2008: Google & NORAD Team Up Again for an update on the site.

Didn’t Google already partner with NORAD on tracking Santa last year? Unofficially, in that it hid gifts within Google Earth for people to locate. This year, NORAD itself is working with Google to do something special within Google Earth.

If you’ve never seen it, what happens in the past at the NORAD site is that you can see Santa flying over various landmarks, with a new one appearing as midnight approaches in each part of the world. Here’s a clip that Mashable spotted showing what’s happened in the past:

It sounds like Google Earth will have those animations built in this year, if you download the extra information needed. Google says the right file will be posted to the NORAD site on Christmas Eve, and I suspect it will also show up on this special Google Earth Santa Tracker page.

A special request from a parent! My kids — like many others — go to sleep way before midnight on Christmas Eve. To help them sleep when they’re all restless, it’s great to show them that Santa’s approaching, so they better get to bed (it works like a charm). But that means you need the Santa videos for your area to show up around 7 or 8pm local time, not midnight!

As a long-time user of the NORAD site, I know how to guess where the right file location is for our area and time-shift appropriately. But make it easier! Give us a “kids’ bedtime” option so that Santa is being spotted around the time when they’re about to go to sleep, rather than midnight.

The iGoogle gadget looks to be very helpful. Above, I’ve shown how it looks in action, showing the current countdown. But on Christmas Eve, it looks like it will change to show Santa’s current location:

Google Santa Tracker For iGoogle

Handy!

Back to the NORAD site, it looks like they’ve added Club Penguin-like games that can be played in the run-up to Christmas; they’re nothing too fancy but are likely to entertain young ones.



Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

See more articles by Danny Sullivan >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Google: Earth, Google: Marketing, Google: iGoogle, Search Engines: Santa Tracker sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMENTS

  • KevinSpence said " The AP & other news companies forget how much of their content is syndicated. So alright, maybe "
  • Avintrue said " So I would have to say that principle of pointing a finger with three pointing back at you is a good"
  • fonegigsblog said " Wow! Looks like Google will truly be the one stop shop for digital advertising in the next few years"

See All »


FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

RSS Feeds

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Upcoming Search Engine Land Conferences

Advertise With Us »

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

TRACK US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live