• http://www.searchworxx.com Marcus C

    Try Google Website Optimizer to try different landing pages. It’s free and it gives you a better baseline of working ideas before you jump into a more expensive solution.

    Sometimes a high bounce rate can be a result of other things, such as a highly successful SEO campaign that not only nets the intended keywords but also long-tail keywords that may not lead to sales or conversions. You can rank well for your target keywords and get the engagement you expect, but then find you get thousands of long-tails that are much weaker, but for which you rank as well. I have seen it hurt my bounce rate, but that doesn’t mean my content isn’t engaging. It is merely an opportunity to add new content hyperlinked from the lower bounce rate page.

  • Stupidscript

    In the only example in the the article, we are shown how an organic hit on a page that was not developed to satisfy that keyword results in a high bounce rate. Although we do not know how the bounce rate was “fixed” for these “misdirected” organic hits (which actually are “directed” organic hits based on the page text and its keyword density), we are told that “fixing it” had something to do with eye- and mouse-tracking studies.

    Is this article about funneling sales to “Attention Wizard” and “ClickTale”?

    Rule 1: “Make sure traffic to the page is targeted and you’re giving users what you promise in the search query on the landing page they arrive on.” (Nothing to do with eye- or mouse-tracking. And I’m certain I heard this before … somewhere …)

    Rule 2: “Make your conversion path so easy to follow that a monkey could figure it out.” (Excellent advice … for monkeys … but not very useful for humans.)

    While I enjoy a good ramble as much as the next guy, you should have a warning for articles that are just wild gesticulations about this-and-that-and-the-other-thing. Maybe have a “variety” section for posts like this, instead of titling them with the misleading: “Two Simple Rules For Fixing High Bounce Rates”. (The rules have been repeated, above, for your reference, and as you can tell, they offer nothing toward satisfying the title that said monkey could not have deduced.)

    I feel like I have been “misdirected”.

  • http://www.blizzardinternet.com Carrie Hill

    SupidScript,

    First let me apologize for misleading or misdirecting you. I continually find it a struggle to find the line between novice and “not a novice” when I’m writing – feedback is certainly helpful for fine tuning my skills and I appreciate your time.

    My point, maybe not so clearly stated – is that there are 2 major reasons for high bounce rate – unqualified traffic to a page (ie: rankings that have nothing to do with the content on the page) – or a lack of clarity on what you want the user to do once they get on the page.

    Using keywords that dont mislead, and using tools to determine where the eye falls are great ways of improving searcher experience once they land on yoru pages.

    I look at a lot of sites, review many for our Business Development department, and offer suggestions for improvement. When someone asks “Why is my bounce rate so high” these are the 2 answers I give most often – I said 75% of the time in my expreience, honeslty I think its more than that.

    Again, thanks very much for your feedback – I appreicate the time you took and will improve my communication in future articles with your help.

    ~Carrie

    ps – no I wasnt funneling sales to ClickTale or AttentionWizard – I truly like the tools and use them all the time, but I get to compensation or anything else – I pay the same as every other webaster :)

  • http://www.poynter.org/mallary mjtenore

    Hi Carrie,

    I wrote a piece today for Poynter Online that you and your readers might be interested in. It lists five strategies for lowering your site’s bounce rate. I talked to some people at the Huffington Post, Forbes and DailyMe who are experimenting with interesting ways of keeping users engaged and promoting “stickiness.”

    You can read the story here: http://bit.ly/by9OXh

    ~Mallary Tenore, The Poynter Institute

  • http://www.blizzardinternet.com Carrie Hill

    Thanks for the link Mallary – I’ll check it out :)

  • http://www.onlineprogramreview.com/ Sean Grimes

    Glad I found this article. I’m just delving into the world of SEO so when I logged into my Google Analytics account and noticed my site has a high bounce rate, I had to research the topic and found this site.

    The one thing I noticed when I arrived to your blog is that I was not presented with annoying popups. Many website owners including myself use plugins that probably do more harm than good.

    Looks like I may have to turn off some features on my site until I can get my bounce rate down. I’m sure that can be very annoying.

    Sean Grimes