Video: How Google Improves Their Search Algorithms

Name: Video: How Google Improves Their Search Algorithms
Uploaded: 2011-08-25T13:52:52+00:00
Duration: 3 min 54 s
Description: Google published a nice 4 minute video on how they go about improving their web search algorithms, the quality of results and the user interfaces. They

By Barry Schwartz

Published: August 25, 2011 at 1:52 pm

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Google published a nice 4 minute video on how they go about improving their web search algorithms, the quality of results and the user interfaces.

They talk about finding problems, coming up with new ideas, testing those ideas, approving or rejecting those ideas and implementing the ideas.

Overall, much of this is not new to most of our readers, but the video does give you a nice refresher on how things work at Google.

A lot of what is discussed in this 4 minute video was covered in the hour and a half interview by Danny Sullivan and Google’s Amit Singhal, Ben Gomes and Matt Cutts at the Churchill Club recently.

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.