Pogo-sticking in SEO – why is it important?
What is Pogo sticking? And why is it important? Get the full story on Pogo sticking (and lots of actionable tips) right here.
Topic: Steven Levy
Google DeepMind CEO: We’ll dominate AI search and assistants
'For the next two or three years, both those modes are going to be growing and necessary. We plan to dominate both,' says Demis Hassabis.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Google CEO on SGE and Search evolution: ‘We’ll get it right’
Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won't blow up Google's current business model.
This day in search marketing history: March 3
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
Google uses RankBrain for every search, impacts rankings of “lots” of them
Last year, RankBrain was used for less than 15% of queries. Now Google's confidence has increased enough that it's used all the time.
Google’s Knowledge Graph May Show For 25% Of All Search Queries
Google's Knowledge Graph shows for about 25% of all Google queries, which can pose a threat to the publishers who are the source of much of that data.
Google Still Doing At Least 1 Trillion Searches Per Year
Company is sticking with figure it gave in 2012 but stresses it's "over" that amount. How much over, Google's not saying.
The EU’s Right To Be Forgotten Is A Mess & How Google’s Making It Worse
“The road to hell is paved with good intentions,” the saying goes. There are plenty of good intentions with the EU’s Right To Be Forgotten mandate, as well as Google’s attempt to meet new obligations under it. Things are still going to hell regardless. Thanks to the new right, the EU has helped enable convicted […]
A Eulogy For AltaVista, The Google Of Its Time
Goodbye AltaVista. You deserved better than this. Better than the one-sentence send-off Yahoo gave you today, when announcing your July 8 closure date. But then again, you always were the bright child neglected by your parents. The Amazing AltaVista You appeared on the search engine scene in December 1995. You made us go “woah” when you […]
The Penguin Update: Google’s Webspam Algorithm Gets Official Name
Move over Panda, there’s a new Google update in town: Penguin. That’s the official name Google has given to the webspam algorithm that it released on Tuesday. What’s An Update? For those unfamiliar with Google updates, I’d recommend reading my Why Google Panda Is More A Ranking Factor Than Algorithm Update post from last year. It explains […]
SearchCap: The Day In Search, April 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking Back At Larry Page’s First Year At Google’s Helm Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s […]
Looking Back At Larry Page’s First Year At Google’s Helm
Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece is from Wired writer Steven Levy and is […]
Meet Project Glass: Google’s Siri For Your Eyes
We’ve heard rumors that Google was working on “augmented reality” eyeglasses that would display information relevant to wearers as they go through their daily routine. Now Google itself has confirmed this as Project Glass, complete with a video of what they might be able to do. The video is pretty cool. You see someone starting their […]
An Unprecedented Video Glimpse Into How Google Crafts Its Search Results
How does Google create its search algorithms, its recipes for making the listings and search results you get? For the first time, the general public gets a glimpse into the decision making process, through a video that Google has posted of one of its search quality meetings. The Video I was fortunate enough to witness […]
SMX East 2011: Which Way Google?
Which Way Google? Presentations from SMX East – NYC, NY, September 2011 Google’s going through an extraordinary time. It faces anti-trust investigations in the US and the EU. Competitors worry more and more about it, as the company seems to continually expand into new areas, such as social. Some consumer groups worry about privacy issues […]
SearchCap: The Day In Search, November 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Get Started With YouTube Promoted Video Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., […]
SearchCap: The Day In Search, October 24, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says SEO Is Not Spam Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt […]
Larry Page Ousts Mark Zuckerberg As Most Popular On Google+
It looks like adding a suggested user list to Google+ has finally paid off in solving its “Mark Zuckerberg problem.” Facebook’s CEO is no longer the most popular person on Google+, having just now been passed by Google CEO Larry Page. Zuckerberg has been the most followed user since the first week that Google+ launched. That’s […]
Larry Page: Biggest Threat To Google? “Google”
It’s the Google Zeitgeist conference, Google’s big event for major partners and advertisers. Last session of the event? A talk with Google CEO Larry Page and chairman Eric Schmidt. Here’s my live blog, ending with the Page’s answer that Google has nothing to fear but Google itself. Larry says he hopes everyone is inspired by […]
Should Rick Santorum’s “Google Problem” Be Fixed?
Is Google (and Bing, by the way) not being “responsible” by failing to remove an anti-Rick Santorum web site? The Republican presidential candidate believes so, speaking out this week against an unfavorable listing for his name. But “fixing” Santorum’s “Google problem” isn’t as easy as it sounds. Defining Santorum For those who aren’t familiar with […]
SearchCap: The Day In Search, September 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Travel Search Takes Flight With First ITA Travel Product Google has made what amounts to a promising downpayment on more ambitious travel search tools with its new Flight Search, debuting […]
Live Blog: “Which Way Google?” At SMX East
Welcome! It’s the “Which Way Google?” panel here at SMX East. We’ve got a great panel — Jeff Jarvis, Steven Levy and Marc Rotenberg — set to cover a range of issues. Let’s live blog. This is new for me — I never live blog at my own conferences. But I saw the queen of […]
Live @SMX East: Google’s Future, & Book Signing By Bestselling Authors Levy & Jarvis
Google’s going through an extraordinary time. It faces anti-trust investigations in the US and the EU. Competitors worry more and more about it, as the company seems to continually expand into new areas, such as social. Some consumer groups worry about privacy issues and data collection. Some marketers worry that the company might be too […]
Video: How Google Improves Their Search Algorithms
Google published a nice 4 minute video on how they go about improving their web search algorithms, the quality of results and the user interfaces. They talk about finding problems, coming up with new ideas, testing those ideas, approving or rejecting those ideas and implementing the ideas. Overall, much of this is not new to […]
SearchCap: The Day In Search, August 24, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: America’s Fastest Growing Search Marketing Companies Each year, Inc. Magazine releases its Inc. 500/5000 list of the fastest growing companies in America. We’re proud to announce that Search Engine Land’s parent […]
Video: The “Brains, Brawn & Look” Of Google Search Speak Together For First Time
On Wednesday, I moderated a special panel at the Churchill Club involving the Googlers who oversee Google’s search algorithm, its search features and its spam fighting efforts. We covered a wide-range of search issues, and a video of the talk is now available. Three Kings Of Search In my opening to the session, I joked […]
Google Realtime Search & The Aftermath Of The Google-Twitter Split
Last Friday, Twitter quietly shutdown its “firehose” of tweet data that was being piped to Google. Like a gas station no longer getting deliveries, Google in turn effectively had to hang a “Closed” sign on its Google Realtime Search service. What happened, and what’s next for those who depended on Google to get some of […]
SearchCap: The Day In Search, May 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ireland Greeting A Google Street View Car Wouldn’t it be cool to know when a Google Street View car was planning on taking pictures of your office or home? Most […]
Steven Levy, Author Of In The Plex, Interviewed By Google’s Matt Cutts
Steven Levy, the author of In The Plex, was interviewed in one of the recent “Google Talks” by Matt Cutts. Steven Levy wrote one of, if not the most, revealing books on how Google works as a company in his book. So I found it incredibly interesting to watch a Googler interview the individual who […]
Google I/O 2011 Chrome Keynote: Chromebooks Come June 15, Angry Birds For Web & More
It’s day two of the Google I/O developers conference. Call it “Chrome Day,” because yesterday was all about Android. What to expect? How about a Chrome computer for $20 per month? That’s what’s likely to be revealed during the keynote. Techmeme is buzzing with the headlines of details that have leaked out so far. The […]
SMX West 2011 Slide Video: A Keynote Conversation with Steven Levy
A Keynote Conversation with Steven Levy Presentations from SMX West, March 2011 Imagine spending two years “embedded” with Google, attending strategy and development meetings, interviewing key people, and closely observing the inner workings of the world’s most popular search engine. That’s exactly the unprecedented access Wired Magazine’s Senior Writer Steven Levy enjoyed while researching his […]
SearchCap: The Day In Search, April 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Number 1 Among Free iPad Apps I was updating some apps on my iPad today and saw that Bing is currently ranked #1 among free apps: Read our overview of […]
Schmidt & Privacy: Google Anyone Other Than Me
Google CEO and soon to be Executive Chairman Eric Schmidt has made a number of interesting and often controversial statements about privacy. While the official line from Google is that the company is fully committed to respecting the privacy of others, Schmidt has seemingly contradicted that, at one time saying “There is what I call […]
The Big SMX West 2011 Recap
SMX West 2011 just ended about 30 minutes ago and we covered day one and day two of the coverage of the event. Below is one large collection of coverage for all three days. Day One: “Content Farms” Or The Smartest SEOs In the World? – SMX West 2011 Live Coverage, Search Engine Roundtable Best […]
SearchCap: The Day In Search, March 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Hotpot Places A Bet On Las Vegas Google’s on-the-streets promotional blitz for its Hotpot ratings and recommendations service has landed a new home: Las Vegas. The company has just announced […]
Google Speaks More About The Farmer Update, AKA Panda Update
In an interview with Wired magazine’s Steven Levy (who’s keynoting at our SMX West conference next week), Googlers Amit Singhal and Matt Cutts speak more about the recent Farmer algorithm update. One of the interesting things they say is that last year’s launch of the “Caffeine” indexing infrastructure played a role in upping the visibility […]
Check In To Foursquare’s Keynote At SMX West!
Search Engine Land’s SMX West search marketing conference in San Jose March 8-10 has Foursquare kicking off the first of a series of keynotes at our event.
SearchCap: The Day In Search, February 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Block Sites From Google Results Using Chrome’s “Personal Blocklist” Google has announced that a new way to block certain sites from appearing in Google’s search results, though a special Google-made […]
SearchCap: The Day In Search, February 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Super Bowl Sparks Twitter Record For Sporting Event Fans watching the final few moments of the Super Bowl last weekend set a new record for Tweets-per-second (TPS) for a sporting event: […]