• http://cfoxchange.com Jonathon Frampton

    Great Post! I can run this list down with almost every client I have. I have seen a ton of these little “snags!” Seems like a battle each time… “Oh no, but my previous designer said small and background color text will help me in Google… AHHH”
    Anyway, Great article.

  • http://blog.webpro.in Bharati

    One more point. Please don’t add the same business to Google Places and Google Maps from more than one account.

    Some of our clients had done that and it takes time to delete from multiple accounts and then have to wait for Google to reconsider, verify and list the business.

  • http://www.dazzlindonna.com/ Donna Fontenot

    When you said, “Since consumers are searching for “click here”, you’re wasting a lot of opportunity each time you use that for your link text”, I think you actually incorporated a typo that changes the entire meaning of the sentence. I think you meant to use the word “aren’t” instead of “are” when you said “consumers are searching”.

  • http://www.adventuresinsearch.com Elisabeth Osmeloski

    @Donna – thanks for pointing that error out – I totally missed it while editing.. fixed now!

  • http://silvery.com Chris Silver Smith

    Donna, you were right! Thank you for fixing my flub, Elisabeth!

  • http://www.dhcommunications.com Dianna Huff

    Love these tips. The phone number as HTML is especially important for smartphones. Touch to call — can’t do that with a graphic.

  • http://www.moxby.org.uk M.D.

    To be perfectly honest, these are just good SEO practises full stop, not just for local. People historically have only thought about what’s “good for Google” which:-

    1. Ignores the existence of other search engines, thus limits the scope of your visitor base.
    2. Ignores what people actually want and care about

    Think like a person not a search engine and you’ll find your SEO is better as a result.
    Thanks for the post!

  • http://silvery.com Chris Silver Smith

    Very good point, Dianna! A graphic phone number couldn’t be worse for mobile phones where people want to be able to just click to call.

  • http://www.search-engine-academy-washington-dc.com Nancy E. Wigal

    All good points made, particularly about vanity numbers and updating copyright yearly. I’ve been seeing a lot of businesses put a ton of local counties/cities/towns in very, very tiny print in the footer of each web page. According to them, this is the highest pinnacle of local SEO. [Insert giggles and rolled eyeballs here.]

    Thanks so much for compiling and posting!

  • http://www.ontargetpro.com Alisa Maley Meredith

    My very favorite: “Don’t Neglect To Pay Your Site Designer Or Host”. I shut someone down last week after a YEAR of not paying. Received all sorts of threats and harassment, but low and behold he finally paid.

    Great points, all of them. It’s also a good practice to make sure your address as listed on your site matches your local business listings exactly.

  • http://www.richardrazo.com RichardRazo

    Great points…
    A few more I’ve come across are
    1) “We NEED” a facebook account or Twitter account.

    2) “Why don’t we rank high for our business in Los Angeles?-although they are located about 1.5 hours away.

    3) “Can you write several good reviews for me on business directories?”

  • http://www.bluelinemedia.co.uk benjeffery

    Don’t add news or blog content if you’re not going to update more than once a year. Don’t use your brother’s friend to build your website. Don’t design the website so it looks perfect on your personal computer at the expense of everyone else. Don’t have “splash pages” or intro graphics that nobody else cares about. The list goes on!

  • http://sayingitsocial.com AK Stout

    Great to see a nice summary like this with some tips I’m willing to be some hadn’t considered – especially the vanity phone number and business address in the fine print. Another big tip I’d like to add would be to not neglect the Alt Text for images!

  • http://IRMwrites.com Irma Mitton

    great article — I can’t count the number of times I have to persuade my small business clients to alter their “perfectly designed” websites to correct such typical errors as these.

  • http://codehesive.com James Offer

    Depressing that in 2011 you have to list half of these things… by now, everyone should know better.

  • http://www.directresponse.net Dave

    Great tips Chris.
    I would say another piece of advice would be to keep load time in mind.
    A slow loading landing page is more likely to be canceled out of than a fast loading one.
    People are so impatient.

  • http://www.christiandebaun.com Christian DeBaun

    I love the advice on the Vanity number – that never would have occurred to me. Great article Chris, thanks!

  • http://www.cnizz.com Chris

    Don’t use all caps, don’t hide text, get a website….moving a long to an article that wasn’t a waste of my time.

  • Athar Basha

    Thanks for the excellent tips.. This would be a very great tips till the date for local business listings.

  • http://inboundmarketingnj.com Jason

    Great post. I see these mistakes from small and large companies all the time

  • http://trafficsmack.com seth@trafficsmack

    Excellent points. I was having a conversation yesterday with someone about local search marketing and brought up a lot of these same points. It’s also good to avoid using PDFs (restaurant menus), and splash pages. With mobile being such an important factor for local biz these days, the lack of a mobile friendly site can really reduce the foot traffic to your business. Stuff like this keeps us all in business though, right?!

  • http://www.BurtonBookReview.com Marie Burton

    So true on that vanity phone number thing!! My boss called me yesterday and asked me what #s corresponded to ‘snow’ on the telephone keypad because of course the buttons don’t show the letters anymore! And I am one of those that notices the outdated copyright tags as well.

  • gcteam

    Great tips Chris, every website need this specially for local business websites