Google investigating Merchant Center ad disapprovals

It's unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.

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Google is looking into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads.

What’s going on. The glitch was first noticed and posted to Twitter by @ruthiebos.

Google Ads Liaison Ginny Marvin responded that the team was looking into it.

Update. As of 10 am this morning, the issue has been resolved.

Why we care. Any glitches that result in ad disapprovals are a big deal for those who are impacted. It can result in lost revenue or other types of conversions. If you see an error message in your Google Ad or Merchant Center account, be advised that there may be a glitch. You may want to follow Marvin on Twitter to be notified when/if there is a fix.


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About the author

Nicole Farley
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Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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