Advanced techniques for driving conversions in Google Shopping campaigns
Conversion rate is a great indicator of the relevance of your product to the search terms it appears for.
Digital Marketing Depot on August 12, 2021 at 1:39 pm | Reading time: 1 minute
Visitors to your website come from an investment in search marketing. Failing to convert them is a missed opportunity. Conversion rate optimization (CRO) plays a significant role in ecommerce. Improving your conversion rate from 2% to 2.1%, for example, represents a 5% increase in online sales.
How can you improve your Google Shopping conversion rates? In this guide from Bidnamic you’ll learn about:
- Ecommerce conversion rate benchmarks, including average, poor and exceptional conversion rates in the major ecommerce sectors
- Top tips to personally enhance your website for CRO
- Technologies used by leading ecommerce companies to personalise the shopper experience and drive up conversion rates
Visit Digital Marketing Depot to download Advanced techniques for driving conversions in Google Shopping campaigns.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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