AdWords App For Android Now Supports Universal App Campaigns

The Google AdWords app for Android now includes support for Universal App campaigns and features two new conversion columns.

App promoters can monitor their Universal App campaigns, which enable ad distribution across the Google ecosystem: search, the Play store, YouTube, AdMob and the mobile display network. Metrics like downloads and the average cost per install are available. App marketers can also adjust budgets and target cost per install from the app.

The new conversion columns available in the app show total conversion value and conversion value per cost.

The new features rolled out in the most recent update to the Android app, available in the Play store. Google released the iOS version of the AdWords app in January.

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Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.