AdWords Editor 11 Adds Support For Labels, Call-Only Ads, Ugraded URLs & More
Some new (and not so new) features get functionality in Editor 11.1.
When AdWords Editor 11 launched near the end of last year, it looked great and in many ways was an improvement over version 10. Problem was it still didn’t support many of the AdWords features and bugs have turned many off from using it. With Thursday’s update to version 11.1, however, Google added support for several features.
Here’s the bulk of what’s new:
Labels finally get the support they deserve. From the Shared library in AdWords Editor 11.0, you can now add, edit and delete labels. Then you can assign or remove labels at the various levels in your campaigns within Editor from the Labels tab. And, you’re supposed to be able to filter by label in Editor, now, too, but I haven’t played with that piece yet.
Call-only Ads, which launched in February, can be created and managed in Editor.
Ads in Mobile Apps targeting is available under the Keywords and targeting section, allowing you to select certain categories of apps.
Display targeting now includes parental status in addition to age and gender demographic data and support for custom affinity under Audiences
Upgraded URLs are also now supported in a new URL options tab that appears before the Labels tab at the various campaign levels.
The full set of feature updates is listed here. You can download the latest version here.
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