AdWords Editor 12.3 is out with more robust filtering, search query reports & more
Editor also now supports custom intent audiences, responsive search ads and other newer features.
Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering options, account-level extension associations and more.
When viewing keyword lists in AdWords Editor, a new Search Terms tab is now available. As shown in the screen shot below, clicking on the Search Terms tab brings up a window in which advertisers can select campaigns, ad groups and the metrics they want to download and analyze. There’s also an option to save the reporting preferences.
A new Search Terms tab in AdWords Editor, available from the Keywords list, allows advertisers to download search terms reports.
There are eight functions now available from the advanced search box that allow advertisers to build queries on items contained in the item being filtered when those items meet specific criteria.
For example, you could choose to show campaigns with less than a certain number of keywords or only show keywords whose owning ad group meets certain conditions. You can find more details on using these filter functions on the help page.
Eight filter functions now available in AdWords Editor.
AdWords Editor 12.3 also supports account-level extension associations, interest categories for Search and Shopping campaigns, custom intent audiences, TrueView for action campaigns and responsive search ads, which are now in beta.
See the full list of capability updates here.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
About The Author
