AdWords Editor Update Brings Upgraded Sitelink Management And More

Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates.

Apparently now dubbed upgraded sitelinks, these new sitelinks rolled out in June just prior to the enhanced campaign roll-out. They give advertisers the ability to include additional details for each sitelink. So far, they’ve been spotted on brand queries only, but perhaps this is a sign they’ll start to display more frequently on nonbrand results.

The new sitelink functions available in Editor 10.2 include:

• View and manage sitelinks and settings, including device preference, using the new “Sitelinks (upgraded)” tab.
• Add, edit, or remove sitelinks at the campaign or ad group level.
• Copy and paste upgraded sitelinks between campaigns or ad groups.
• Include upgraded sitelinks in imports and exports.

Other updates to Editor include an increased image file size limit of 150K. URLs on sitelinks and some ads can have destination URLs as long as 2,076 characters (up from 1,024). You can now enter URLs with the {ifmobile}{ifnotmobile} dynamic insertion format for sitelinks and ads where applicable. Accelerated delivery also is now allowed for campaigns using automatic bidding.

Google also announced this week that all legacy extensions — sitelink, call, and app extensions — must be transitioned to enhanced by September 23. After that date, Google will automatically update all legacy extensions in an account, or delete any legacy extensions in an account that already has some upgraded extensions set up.