While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.
About Bill Dinan
Bill Dinan is president of Localogy, a not-for-profit trade association comprised of technology, marketing and media service providers and multi-location brands that help small businesses thrive in an increasingly localized world. Bringing deep expertise on how local commerce industries are evolving with new technology and business approaches, Dinan has successfully led and grown companies over the last few decades, including WEB.com, Acquisio, Telmetrics and others.
Bill Dinan's latest articles
I wanted to take a deeper dive into mobile this month. It’s a hot topic that’s here to stay, and leading mobile ad network xAd recently shared some interesting and relevant stats. xAd’s local mobile ad network generates, on average, a click-through rate (CTR) of 5% to 8%, compared to an average general mobile network […]Bill Dinan | Oct 20, 2011 at 2:16 pm ET
Talk about summer being over. September’s conference season has kicked into high gear. At SMX East last week, I discussed mobile search ads on a panel alongside thought leaders from Microsoft, Google and xAD. This week I flew west for a keynote on performance media at BIA/Kelsey’s DMS show in Denver. While SMX East is […]Bill Dinan | Sep 22, 2011 at 12:29 pm ET
Measurement and attribution go hand in hand, and one of the most basic elements of a good attribution model is a solid dashboard with tangible metrics that are clear and easy to read. With the evolution and rise of digital advertising, dashboards have become increasingly popular and complex. While dashboards originated largely with clicks (and […]Bill Dinan | Aug 25, 2011 at 9:03 am ET
It is a classic online attribution challenge: tracking offline leads driven by online sources. Interactive agencies and digital publishers are using SEM to drive leads for national and local advertisers but aren’t getting credit for the calls generated by the programs. The solution is DNI (dynamic number insertion) technology which enables a business’ phone number […]Bill Dinan | Jul 28, 2011 at 9:14 am ET
No matter where you are in your mobile marketing efforts – whether you are an advertiser still developing a mobile strategy or a growing mobile ad network selling to national advertisers – you should know how to effectively measure mobile and your measurement efforts should include call tracking and attribution metrics. Mobile attribution is key […]Bill Dinan | Jun 30, 2011 at 3:49 pm ET
Advertisers today should be leveraging new developments in voice recognition speech-to-text technologies to glean key insights and identify important trends across their inbound caller base. Post-call conversation analytics are most effective in determining which ads or SEM campaigns are driving quality inbound phone leads and drilling into key caller intelligence. When combined with pre-call analytics […]Bill Dinan | Jun 2, 2011 at 11:50 am ET
In my prior article, I focused on the value of pre-call analytics in determining which ads or SEM campaigns drove consumer calls, as well as identifying specific pre-call consumer behavior and engagement points. Now we’re moving into the second piece of the call measurement puzzle—capturing real-time insights from consumer calls. This step allows companies to […]Bill Dinan | May 5, 2011 at 9:15 am ET
When a business receives a call from a potential new customer, a slew of questions immediately pop up: How did they find us? Which search engine or ad drove the call? Did they visit our website first? Did they make a purchase as a result of the call? A business that can quickly answer […]Bill Dinan | Mar 24, 2011 at 2:09 pm ET
Turnover in the SEM world has been a long-standing challenge as annual churn estimates from Borrell Associates range from 50-70 percent. While every organization cites a slightly different number, the issue represents real revenue dollars as finding and onboarding a new client or a new SEM agency is no small endeavor. However, with new tools […]Bill Dinan | Jan 6, 2011 at 2:52 pm ET
Google’s click-to-call offering has received a lot of attention over the past few months, and for good reason. There is great value in offering advertisers an option to track and monetize mobile Internet-driven phone leads. The model allows mobile consumers searching Google to click on the phone number in an ad to auto-dial the advertiser. […]Bill Dinan | Apr 20, 2010 at 3:27 am ET
Dynamic Number Insertion (DNI) technology allows advertisers to track the specific search engine, web page or keyword that generated an inbound phone call using tracking numbers. Advertisers are using DNI to measure the performance of their online advertising campaigns and the impact on call volume. At the most basic level, DNI seamlessly replaces select contact […]Bill Dinan | Sep 22, 2009 at 5:11 pm ET