Your 6 new ways to use location targeting
Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns.
Carrie Albright is an Associate Director at Hanapin Marketing, where she's spent thousands of hours specializing in all things PPC. As a featured author for PPC Hero, a frequent webinar host, and a seasoned public speaker, Carrie pursues any excuse to stay on the cusp of innovative PPC. Her blog posts combine a sense of humor with a thorough knowledge of the successes, pitfalls, and opportunities encountered by her varying clients.
Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns.Carrie Albright | Jul 7, 2017 at 1:07 pm ET
These days, the question isn't whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.Carrie Albright | Apr 14, 2017 at 10:43 am ET
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if any) may be right for you.Carrie Albright | Feb 19, 2016 at 10:23 am ET
Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time.Carrie Albright | Oct 2, 2015 at 11:58 am ET
Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation.Carrie Albright | Apr 17, 2015 at 9:28 am ET
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path.Carrie Albright | Jan 23, 2015 at 11:04 am ET