Danny Sullivan

Danny Sullivan

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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Danny Sullivan's latest articles

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Kudos To National Pork Board For Apologies & Fundraising Efforts

One more on the entire National Pork Board going up against search marketer and breastfeeding activist Jennifer Laycock. Jennifer has now received two letters of apology, plus the National Pork Board is backing a fundraising campaign for the Mother’s Milk Bank Of Ohio. Good move, National Pork Board! In addition, you can now purchase newly […]

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Rand Fishkin’s Belated SuperBowl Proposal Gets A Yes

Have you been wondering who the mystery guy was behind plans to pop the question to his girlfriend during a SuperBowl commercial last Sunday? Now you know — search marketer Rand Fishkin. Rand’s plans for the SuperBowl announcement didn’t happen, so it was backup plan time — a commercial during one of her favorite shows […]

Search Engine Land: January 2007 Statistics Review

Time for the second monthly update on how Search Engine Land is growing. As I said with my review of December 2006 traffic, I hope our traffic statistics will be both interesting and also provide helpful tips to other search marketers. This review especially covers social media sites as a driver of traffic. It also […]

Google Releases New Link Reporting Tools

For years, Google’s link: command (and see here) has deliberately failed to show all the links to a website. This came out of Google’s fear that site owners simply wanted the data to try and manipulate rankings — which was pretty true. Instead, they only provided a sampling of backlinks. Today, that changes. Google Webmaster […]

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National Pork Board Says Sorry About The Breastfeeding Thing

An Update on the "Pigsteria" and the Mother’s Milk Bank Fundraiser from Jennifer Laycock covers that the National Pork Board has now apologized to her over the legal threat about her using "The Other White Milk" as a slogan on shirts supporting breastfeeding. Great to hear! Background from us in National Pork Board Goes After […]

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Please Take Search Engine Land’s Reader Survey

I’ve got a special request of our Search Engine Land visitors and SearchCap newsletter readers. Take our reader survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll toss in a chance to win a ticket to our upcoming SMX: Search Marketing Expo event in Seattle this June 4 & […]

Google Ramps Up Personalized Search

Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should have a dramatic impact on search marketers as the days of “same results, all around” eventually come to an end. For searchers, […]

National Pork Board Goes After Breastfeeding Search Marketer

Last year, well-known search marketer Jennifer Laycock set up the Lactivist project, where she explained step-by-step how to market a new web site on a budget. Part of the project were the funny shirts she sold to promote breastfeeding, including one called "The Other White Milk." Turns out the National Pork Board thinks that violates […]

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Search Engine Land Partner Program Launched

We’ve got a new ad program here on Search Engine Land — the Search Engine Land Partners Program. Since we’ve announced it on our parent site, I wanted to explain a bit more on how the text ad program works (and for those already leaping to conclusions, no, it’s not a paid links for ranking […]

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Up Close With Yahoo’s New Delete URL Feature

Since Yahoo rolled out a new Delete URL feature this week, a number of questions have come up on how exactly it works. I had time yesterday with some of the Yahoo Site Explorer team to gather answers. Thanks to Priyank Garg and Amit Kumar, who along with Tim Mayer, went through the inner workings. […]

Google Reports Revenues Up 19 Percent From Previous Quarter

Google begins its earnings call for the fourth quarter of 2006 in about 10 minutes, but the earnings are out now. You’ll find them here from the US Security & Exchange Commission and here from Google itself. Further below, live blogging from the conference call, a formal transcript, a round-up of news articles and more.

Google Checkout Blogs On Recent Promotions

I gave Google Checkout some hassle earlier about promotion they were doing of the service. Earlier this week, I met with them during a visit to Google. The team explained that some of the promotion they’ve been doing is designed to react to consumer demand, to serve Google users that are asking to make it […]

Let’s Get Social: New Column From Search Engine Land

Our third Search Engine Land column has now been launched, Let’s Get Social. This comes out Tuesday and covers issues relating to social media sites, such as Digg, Netscape, Reddit and StumbleUpon. Those names not familiar to you? Then check out today’s first column, Forget ABCs, The Social Media Alphabet Is DNSR, which provides an […]

Google Germany Gone Kaput?

Reader Michiel Ouwerkerk just dropped an email to say that Google Germany has disappeared. Sure enough, when I go there, I get a holding page from what looks to be hosting company Goneo: The message reads (umlauts and other German punctuation omitted, sorry!) Fur diese domain burden keine inhalte hinterlegt bitte schaen Sie zu einem […]

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Social Search Webcast Next Week

A quick heads-up for our SearchCap newsletter readers and also to anyone who visiting Search Engine Land. Next week the Social Search: New Marketing Opportunities webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Thursday, January 25 at 1pm Eastern. Chris […]

Google & Firefox 2 Anti-Phishing Warning In Action

Last month, I covered a number of ways that browsers and search engines are working together to protect surfers from phishing sites. These are sites pretending to be run by someone else, such as bank, in hopes of catching your personal log-in information. This week while doing my banking, I got to see a phishing […]

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Search Engine Land Comment Feed Now Available

Thanks everyone for all the great feedback on improving comments at Search Engine Land, after my post yesterday. I’m taking them all on board, and feel free to add more. In the meantime, we’ve brought up a feed of all comments posted to the site plus tweaked the main site feed to be a bit […]

Checking Out Allcheckin Travel Search

I’m going to Berlin to speak at a travel conference in March, which meant booking a flight. With a British Airways strike looming, I wanted an alternative to fly from my closest airport — London Heathrow — to Berlin. But no one but BA seems to fly to Berlin from Heathrow, according to Expedia UK. […]

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Comment Guidelines & Feedback Wanted On Commenting

I love that people can comment at Search Engine Land directly within stories. I not only want comments — I want people to contribute links as well. I thought it would be useful to talk more about this, plus get feedback from readers on how we can improve the commenting system going forward.

Linkbait Articles & Is It Linkbait Or Link Bait?

Eric Ward mentioned link baiting in his Link Week column this week, which first got me thinking, is it better to say linkbait or link bait? To answer, I did some searches, which in turn brought up some good articles on the topic. And now another good one has come out from Todd Malicoat. So […]

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Q&A With Gabe Rivera, Creator Of Techmeme

Over the past decade, I’ve seen a lot of search tools that were supposed to transform my life. Few of them have. But Techmeme was one of those. When it kicked off back in September 2005, I wrote a review, gave it a preliminary thumbs-up and soon found myself addicted. It has become my newspaper, […]

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Where’s The Date In SearchCap Emails?

I’ve had a couple readers ask me why the emails we send out for SearchCap don’t carry the date in the subject line. The answer is simple. Because we can’t. Not right now. But we will in the coming weeks, promise. SearchCap is mailed out through FeedBurner. They have a great system that automatically sends […]

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Q&A Land: New Column From Search Engine Land

One of my resolutions in starting Search Engine Land was to spend more time doing Q&As with people. There’s no better way to ensure I do that than to start a column. So I’m happy to announce that Q&A Land becomes the second column offered by Search Engine Land. Unlike Link Week, which started this […]

Disclosing When Queries Are Autocorrected

Google Auto-correcting Queries from Google Operating System notes that Google seems to have moved beyond suggesting spelling corrections and now automatically does them for you. Actually, I think this is the stemming feature kicking in. However, it highlights that it’s useful for search engines to tell you exactly what they’ve modified, if they do so.

New Google Checkout Promo; New Google Trust Worries

Gary Price pointed out something new to me on Google, the ability to filter product search results from merchants using Google Checkout. But more important, Google’s promoting this new feature right within its main search results. That move, along with just having dropped map links to competitors and in the wake of last month’s tips […]

Wikiseek: Leveraging Wikipedia For Web Search, Poorly

The Wikipedia search engine has arrived — Wikiseek — but it’s not the Wikipedia search engine you’re thinking of. Wikiseek is completely different than the Search Wikia project backed by Wikipedia founder Jimmy Wales that I wrote about last month. Below, a look at the disappointing new service along with a revisit to how it […]

Greg Linden Mothballs Findory

I never got into Greg Linden’s Findory service much. Now after three years, he’s announced the personalized information service is effectively being mothballed. What’s there should keep working, but he has no plans to expand or improve the service further. I may not have used Findory much, but I’ve continued to be impressed on Greg’s […]