Danny Sullivan

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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Danny Sullivan's latest articles

Upcoming Search Marketing Events: March-April 2007

Got some time on your hands? Want to get out and meet people, talk search marketing or improve your search marketing skills? There are plenty of upcoming events if you’re wanting to get out and learn more. Below, a rundown on some of the conferences and training events happening in the next two months.

YADAC: Yet Another Debate About Cloaking Happens Again

Sigh. Double sigh. Triple sigh. I guess now that the SEO industry has had the required twice-yearly debate about the reputation of SEO, it’s time to do the go round about cloaking once again. A quick word about cloaking has Google’s Matt Cutts trying to clarify concerns that Philipp Lenssen of Google Blogoscoped has been […]

SEO

PPC & Paid Search Webcast Next Week

A quick heads-up for our SearchCap newsletter readers and also to anyone who visits Search Engine Land. Next week the Maximizing the Impact of Paid Search Listings webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Thursday, March 8 at 1pm […]

The “About 260” Problem: Google Site: Command Glitch

Dave Naylor noted yesterday that Search Engine Watch appears to have largely disappeared from Google, at least when performing a site: command search. Today, Marketing Pilgrim notes a weirdly similar thing happening to another site and points to an interesting Webmaster World thread on what could be called the "About 260" problem that appears to […]

Danny Sullivan’s Ad Age Column & Fast Company Debate

I’ve been spreading the word about search in print recently and wanted to share more about that. At the end of January, I started doing a regular monthly column in Ad Age on search marketing. Meanwhile, this month I took part in a Fast Company debate about Google. For those interested, more on both below.

Google: Click Fraud Is 0.02% Of Clicks

Finally, we have a click fraud rate from Google itself: less than 0.02 percent of all clicks slip past its filters and are caught after advertisers request reviews. That low figure is sure to bring out the critics who will disagree. Below, more about how Google comes up with the figure plus some click fraud […]

40 Percent Frustrated With Video Search

I’m generally suspicious of surveys that say things you’d expect them to say by the company that commissioned them. In this case, ClipBlast — a video search site — sends word of a survey covering frustration with video search. Still, I’ll pass along some stats and the press release, for what they’re worth. The key […]

SEO

Monitoring Buries At Digg

Earlier this month, I wrote a long article looking at how some people at Digg might bury stories just because they disliked the topic rather than the story content itself. Indeed, many doing buries might not have read the article. Worse, they might use the bury reason of "spam" rather than more appropriate options. Unfortunately, […]

Finding Search Engine Freshness & Crawl Dates

A reader emailed me today noticing that Google was showing a date next to his listing, which made me think this was a good time to revisit how, when and where search engines show crawl dates for pages. These dates are a useful way for site owners to understand how often they are being revisited […]

SEO

Searcharazzi: New Column From Search Engine Land

Our latest Search Engine Land column, Searcharazzi, launches today. The first edition is here. Searcharazzi is Search Engine Land’s gab sheet about movers, shakers, rumors and more in the search industry. Searcharazzi is meant to be a fun, good-spirited column full of tidbits to brighten your day and perhaps enlighten your mind about industry moves. […]

Wikipedia Enters Top Ten Most Visited Sites

Impressive. Scanning the latest top web sites rankings from comScore for January 2007 , Wikipedia sites are highlighted for just entering the top ten most visited. OK, technically — they’re in the top ten for having the most unique visitors. In December 2006, Wikipedia sites were ranked 13th of all US web properties, with 39 […]

Google’s Matt Cutts Keynote At SES London

A Keynote Conversation with Google’s Matt Cutts from Search Engine Roundtable provides live blogging of Google’s Matt Cutts talking to Search Engine Land executive editor Chris Sherman during the keynote at SES London today. Matt covers: Eloping, a nice Valentine’s Day topic His typical day fighting spam Google search algorithm evolution Debunking myths How SEOs […]

Google News: Top Of Mind, Even If Not Top Of Traffic

I’ve often written about how Google News comes under far more criticism and attention than its apparent usage as a news resource, considering other sites like Yahoo News have more traffic. Is Google News the Tail Wagging the News Search Dog? from Greg Jarboe at Search Engine Watch tries to understand the Google News obsession.

Google Webmaster Central Leaves Beta; Its Blog Gains Comments

Google Webmaster Central has officially come out of beta, about a year-and-a-half after Google Sitemaps — core of the service later renamed Google Webmaster Central — launched. To celebrate, a new era for Google. The Official Google Webmaster Central Blog becomes the first official Google blog to gain comments. Google announces both news items here, […]

Google Ads Getting New Google Checkout Badges

  Since Google Checkout was launched last June, merchants in the program who also advertise on Google through Google AdWords have had little Google Checkout shopping cart icons in their ads. Today, Google Checkout announced the icon will be updated to a badge format similar to the Google Checkout buttons used by merchants since the […]

Google Loses In Belgium Newspaper Case

A Belgium court has found that Google did violate copyright when including material from several Belgian newspapers in its search index. Google may have to pay a fine, but the ruling is far more positive for the company. Google can continue to index content without explicit permission. NOTE: The story is developing, so I will […]

Microsoft, Google & Others To Build New Wireless Device?

Both the Seattle PI and the Seattle Times have details about a group of technology companies — including Microsoft and Google — seeking permission from the US Federal Communications Commission to test a prototype device that uses "white space" radio spectrum freed up as TV stations go digital. Could it potentially be a way for […]

Powerset Licenses Xerox PARC Natural Language Tech

Both VentureBeat and the New York Times are out today with an update on Powerset, which has won the rights to natural language search technology from Xerox PARC that it hopes will make it into the new Google, when Powerset finally launches. VentureBeat also gives us news of at least one person from Yahoo now […]

Diggers Can’t Handle The Truth (About SEO)

It’s been a busy day, with me trying to provide some more balance and education about search engine optimization in today’s Why The SEO Folks Were Mad At You, Jason article. About two hours ago, I noticed it drew the attention of those on Digg. It jumped to the Tech News popular page, in fact. […]

Why The SEO Folks Were Mad At You, Jason

Jason Calacanis is riled up about SEO today, telling the world that "90% of the SEO market is made up of snake oil salesman" and still confused over why the "SEO folks" were mad at him when he said "SEO is bull" during our keynote conversation at SES Chicago last December. I love Jason. I […]

SEO

Name The Search Engine Land Gossip Column!

Next week, Search Engine Land’s gossip column launches. OK, so it’s less gossip of the Valleywag style and more about "movers and shakers" and rumors stuff. Who is moving where? Who has already gone? What’s about to be launched that everyone’s trying to keep quiet? We wanted to have a fun, good-spirited column to cover […]