Danny Sullivan

Danny Sullivan

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About Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Danny Sullivan's latest articles

SEO

Don’t Expect A Magic Flash Solution For Search Engines

Call me Mr. Rain On The Parade, but after reading an interview in The Guardian with Google product manager of crawl services Dan Crow, I can’t help but feel people are going to come away with the mistaken idea that Google will magically make their Flash content suddenly more accessible to Google’s crawlers. That ain’t […]

Google’s Orkut Gets Polls; Answers Next?

The wisdom of orkut from the Official Google Blog covers how Google’s social networking site Orkut now allows people to post polls. No big deal? Perhaps not. But it also makes me wonder if it’s a first step toward trying to give Orkut an answer search roll for Google.

SEO

Register Now For SMX Advanced 2007 Seattle!

Just a quick reminder for our SearchCap newsletter readers and anyone who visits Search Engine Land. Our first Search Marketing Expo event, SMX Advanced, happens in Seattle this June 4 and 5. We hope you’ll be attending. If so, register before April 2 to save on getting a ticket! The show is aimed at intermediate-to-advanced […]

comScore: Slight Google Rise, Status Quo With Rest In February 2007

Now having covered the latest search popularity figures from Hitwise and Nielsen//NetRatings, it’s time to look at those out from comScore. It’s mostly the same old news — Google up a bit, everyone else holding steady. Here are the figures, which cover the percentage of home, work and university searches done in the US for […]

SEO

NetRatings: Google Spike, Live.com Rise In February 2007

Earlier I wrote of the latest search popularity stats out from Hitwise and said those from other companies would be coming. Next up, Nielsen//NetRatings. The most recent figures out (PDF format) for February 2007 from NetRatings show a significant Google gain at Yahoo’s expense. Live.com also shows a notable gain. But the figures also show […]

SEO

SMX Advanced 2007 Seattle: Agenda Now Posted

I’ve now finished the agenda for our first Search Marketing Expo conference, SMX Advanced, happening in Seattle this June 4 and 5. The show is aimed at the intermediate to advanced search marketer. I’ve posted to the SMX blog about it now, but I’ll share what I said here as well. You can register for […]

SEO

Hitwise: Slight Google Rise In February 2007

Search popularity stats for last month are coming out once again, and I’m diving in with the latest figures from Hitwise. They show Google had a slight rise over the previous month, mainly at the loss of Microsoft Live. The month-to-month figures are below, along with the long term trend for all the major players. […]

SEO

Webcast: Alternative PPC Search Programs

Another webcast alert for SearchCap newsletter readers and anyone who visits Search Engine Land. In just over a week, the Reaping Return From Alternative Pay-Per-Click Search Engines webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Tuesday, March 27 at 1pm […]

GOOG Acquisitions: Trendalyzer & Adscape Media

A quick heads-up on two new Google acquisitions. First, Google has announced the purchase of Gapminder’s Trendalyzer software. Second, it confirms the purchase of Adscape Media, an in-game advertising company, following rumors of a buy last month.

Google Now Reporting Anchor Text Phrases

Hurray! Finally, you can get a report from Google of the top anchor text phrases used when people link to your site. Google Webmaster Central has just announced the new feature. But didn’t Google already report anchor text data? Yes, but only keywords, not phrases. Keywords are mostly useless junk food data. Phrases are datalicious, tasty and […]

When AdWords Gets Sex Wrong

Via Marketing Shift, Don’t Be Evil (Or A Dyke, Or Trans) at SFGate.com from Violet Blue shows how AdSense ads can totally go against the message of the sex content you may have published and covers concerns that Google may be banning some sexual orientation terms as offensive, even though those using them may think […]

Safa Rashtchy Leaving Piper Jaffray

Piper Jaffray financial analyst Safa Rashtchy has been covering the search space seriously for years. He was one of the first analysts I recall looking hard at the industry before it became clear to the world how much money it was generated. He’s now leaving Piper Jaffray and has sent news of his departure, as […]

Google Webmaster Central Blog Jetzt Auf Deutsch

Like the advice you get from the Google Webmaster Central blog? Heute kommt es auf Deutsch. Think I got that right. Two years of college German, and that’s the best I can do. German speakers can now keep up on the happenings with Google’s support for site owners in their native language. Some posts from […]

Google Anonymizing Search Records To Protect Privacy

Google has announced that it will now anonymize the server log data that it collects after 18 to 24 months, as a way to better protect the privacy of its users. Until now, Google has retained server log data in its original form indefinitely, which made it possible for anyone with access to those logs […]

SEO

Ask On Ad Campaign: Fun Way To Wake The “Sleep Searchers”

I wrote earlier about Ask’s guerrilla marketing campaign now underway to raise awareness of the search engine in the UK. I’ve now talked with Ask CEO Jim Lanzone, who explained more about how the campaign is designed to unfold. He said it’s all meant in good fun, not to be negative about Google, but rather […]

Ask’s Guerrilla Marketing Campaign Against Google

Via Valleywag, Ask.com appears to be running a guerrilla marketing campaign in the UK designed to seem like a grassroots effort against a Google monopoly in search. The picture above, taken by Ben Werdmuller, shows one of the campaign’s ads on the London Underground. The ad directs you to the Information Revolution site, on a […]

The Big Viacom Sues GOOG & YouTube Roundup

Yesterday, news came out about Viacom suing Google for $1 billion over alleged video copyright infringement on YouTube. With some dust settling, I thought it would be helpful to recap some of the analysis out there. I’m pulling this roundup mostly from coverage you’ll find on Techmeme. Come along, and we’ll go through the official […]

Microsoft Inks Distribution Deal With Lenovo

Buyers of Lenovo computers, including ThinkPad notebooks, ThinkCentre desktops, Lenovo 3000 PCs and Lenovo-brand PCs available in China will soon have Windows Live software and and Windows Live Toolbar preinstalled on their machines. This is a minor coup for Microsoft. Lenovo computers (many branded with the IBM logo) previously shipped with the Google Desktop and […]

SEO: Real Skills That Can Protect Your Traffic

Maybe SEO isn’t rocket science, but the wrong SEO decision (say knowing the difference between a 301 and a 302 redirect) could be costly. That’s illustrated in a Wall Street Journal article today on news search engine Topix and SEO issues in general. A look at that, revisiting Google’s webmaster support efforts plus new confirmation […]

Google Warning Against Letting Your Search Results Get Indexed

The days of doing a Google search that brings up results leading to search results from other sites are heading for a close. Matt Cutts, in his Search Results In Search Results post today, points out a change to Google’s guidelines that shows a crackdown on this type of material may begin. More about what I’m talking about below, […]

WSJ: Google Testing TV Ads

The Wall Street Journal is reporting (paid sub. required) that Google is now testing TV commercials that it sells, showing them to cable customers in Concord, California (a city best known to me as home for my mother and sister — guess I have an excuse to visit them more). Some highlights from the story […]

SEO

Webcast: Balancing Paid & Free Search Listings

A quick alert for our SearchCap newsletter readers and anyone who visits Search Engine Land. Next week, the Paid vs. Free Listings: Optimizing the Mix webcast from our sister site Search Marketing Now will be taking place with Search Engine Land executive editor Chris Sherman. The webcast happens Thursday, March 15 at 1pm Eastern (6pm […]

Former Microsoft Search Chief Bill Bliss On Early Search Missteps

Yesterday I wrote a long piece looking at Microsoft’s moves in search since 1997. Bill Bliss, who I described as overseeing Microsoft’s "first era" of human-powered search, has added some great comments on missteps within the company ranging from not buying search technology earlier and ignoring the Google threat for so long in part because […]

Microsoft’s “Third Era” Of Search Begins With Departure Of Search Chief Christopher Payne

Microsoft’s top search executive leaving company from the Seattle PI covers Microsoft’s Christopher Payne reportedly leaving the company. The AP also reports similar news from its sources. Payne took over search efforts at Microsoft back in 2003. He oversaw what I’d call Microsoft’s "second era" of search, that of developing a crawler-based search engine to […]

Dissecting Microsoft Slams At Google As Copyright Infringer

Last October, Microsoft’s Steve Ballmer gave us a taste of how Microsoft was going to position Google as a copyright leech. Today, Microsoft launched a full-out assault on the company. Google deserves some of this, no doubt. But the idea as Microsoft as some altruistic copyright savior deserves some critical analysis, as well. Below, I’ll dissect Microsoft’s slams against […]

SEO

Meta Robots Tag 101: Blocking Spiders, Cached Pages & More

Last week, I covered a new command for the meta robots tag — one to prevent search engines from using Yahoo titles and descriptions. In doing that, a number of questions came up about the meta robots tag syntax itself. Google Webmaster Central has now posted “Using the robots meta tag,” providing some clarity from […]