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Fili Wiese

About Fili Wiese

Fili is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties. Fili is also a frequent speaker at SMX and other online marketing events.

Fili Wiese's latest articles

Generative Engine Optimization (GEO)

Robots.txt is not the answer: Proposing a new meta tag for LLM/AI

Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Here's why.

Fili Wiese | Jul 18, 2023 at 10:00 am ET

Core update

Make it easy for search engines to rank your website in 2020

Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.

Fili Wiese | Jan 3, 2020 at 12:19 pm ET

Fili-and-Frederic-speaking-onstage-SMX-Advanced-2019-staff-1920

Bing

SMX Advanced Overtime: Your questions answered about webspam and penalties

Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.

Fili Wiese | Oct 31, 2019 at 8:00 am ET

Google

SMX Overtime: Your questions answered about Google penalties and their impact on websites

SMX London attendees asked SEO expert Fili Wiese a wide-ranging number of questions about penalties, indexing, crawling and more.

Fili Wiese | Sep 10, 2019 at 2:49 pm ET

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