Generative Engine Optimization (GEO)
Robots.txt is not the answer: Proposing a new meta tag for LLM/AI
Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of generative AI products. Here's why.
Contributor
Fili Wiese's latest articles
Mastodon: The new way to connect with other SEO pros
Here's what search marketers need to know about joining Mastodon, along with tips for getting started and participating in discussions.
Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content.
SMX Advanced Overtime: Your questions answered about webspam and penalties
Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.
SMX Overtime: Your questions answered about Google penalties and their impact on websites
SMX London attendees asked SEO expert Fili Wiese a wide-ranging number of questions about penalties, indexing, crawling and more.
How to run Screaming Frog SEO Spider in the cloud in 2019
By utilizing the power of a cloud provider with an open source operating system along with a crawl analysis tool we can create new solutions and take our SEO to the next level.
The unique selling proposition: A key element for SEO success
Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one.
Moving to HTTPS? Don’t miss this unique opportunity!
Google recently announced that forms on web pages over HTTP will be marked as 'not secure' in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS -- and that webmasters can take advantage of this switch to implement other SEO improvements.
SEO 101: Which URL versions to add to Google Search Console
Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.