Jacob Baadsgaard

Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter.

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best...

Should you bother rewriting your ads?

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out...

Local search: It’s all about mobile

More and more, people are searching for local options on mobile devices -- and columnist Jacob Baadsgaard points out that if your business isn't...