Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today.
Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter.
5 reasons why your Facebook Ads campaigns are failing
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
Content
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
3 ad copy mistakes keeping you from paid search success
Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.
A quick and dirty guide to winning with Gmail ads
In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s inbox.
Content
Can you trust website design best practices?
You have to test every proposed change to your website to see what actually works for your business and your audience. Without good testing, your website is just a collection of guesses.
PPC
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.
National ads, local results: Where should you be putting your money?
Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here's how to dig into the data and figure out where to put your ad money.
Google Ads
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money.
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic "best practices."
PPC
Get inside your customer’s head: A guide to writing irresistible calls to action
Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can't help but click.
PPC
What the ROAS? A practical guide to improving return on ad spend
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.
Amazon Advertising
How to reverse-engineer your online advertising strategy
In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to.
PPC
Which PPC metrics matter? Lessons from half a million keywords
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).
Bing
How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
Google Ads
Quality score in 2017: Should you care?
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
PPC
Site optimization or traffic optimization: Which delivers better results?
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization.
PPC
How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready.
Micro-wins: The true secret to AdWords success
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance -- but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.
Content
Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.