Jacob Baadsgaard

Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter.

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Micro-wins: The true secret to AdWords success

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance -- but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.

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