Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today.
Jacob is passionate entrepreneur on a mission to grow businesses using PPC & CRO. As the Founder & CEO of Disruptive Advertising, Jacob has developed an award-winning and world-class organization that has now helped over 2,000 businesses grow their online revenue. Connect with him on Twitter.
For most, LinkedIn Ads works best if you focus on getting people into your funnel -- not on getting them to buy today.
Jacob Baadsgaard | Jun 26, 2020 at 8:00 am ETTo avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target.
Jacob Baadsgaard | Apr 14, 2020 at 8:00 am ETLearn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
Jacob Baadsgaard | Nov 27, 2019 at 1:35 pm ETAlthough Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.
Jacob Baadsgaard | May 15, 2019 at 8:00 am ETIn comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s inbox.
Jacob Baadsgaard | Jan 15, 2019 at 11:43 am ETYou have to test every proposed change to your website to see what actually works for your business and your audience. Without good testing, your website is just a collection of guesses.
Jacob Baadsgaard | Nov 14, 2018 at 7:45 am ETBuilding landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.
Jacob Baadsgaard | Aug 17, 2018 at 3:46 pm ETDiscover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here's how to dig into the data and figure out where to put your ad money.
Jacob Baadsgaard | Jun 21, 2018 at 12:39 pm ETContributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you're not losing time or money.
Jacob Baadsgaard | Apr 26, 2018 at 9:46 am ETContributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic "best practices."
Jacob Baadsgaard | Mar 29, 2018 at 11:48 am ETContributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can't help but click.
Jacob Baadsgaard | Mar 5, 2018 at 11:48 am ETContributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.
Jacob Baadsgaard | Feb 1, 2018 at 12:08 pm ETIn PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to.
Jacob Baadsgaard | Jan 4, 2018 at 2:12 pm ETColumnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).
Jacob Baadsgaard | Dec 7, 2017 at 10:02 am ETWhy invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
Jacob Baadsgaard | Nov 16, 2017 at 10:30 am ETContributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
Jacob Baadsgaard | Oct 12, 2017 at 12:48 pm ETKnowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you're better off investing in higher-quality traffic or conversion optimization.
Jacob Baadsgaard | Aug 17, 2017 at 12:17 pm ETThe vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready.
Jacob Baadsgaard | Jul 20, 2017 at 11:04 am ETThe PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance -- but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.
Jacob Baadsgaard | May 25, 2017 at 9:34 am ETColumnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
Jacob Baadsgaard | Apr 27, 2017 at 10:13 am ET