How to analyze PPC performance metrics
Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities.
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Kevin Rea's latest articles
7 ways to segment Performance Max and Shopping campaigns
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.
5 ways to align PPC campaigns with business objectives
How to ensure your paid search strategy stays laser-focused on primary objectives so you can maximize your advertising performance.
7 ways to elevate your responsive search ads
From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
How to improve PPC campaign performance: A checklist
Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance.
5 things ecommerce advertisers can do with first-party data
Learn five fundamental actions you can take to make the most out of first-party data in your ecommerce ad accounts.
From UA to GA4: Managing your reporting expectations
While GA4 offers many new reports and insights, those accustomed to using UA reporting for several years must adapt very quickly.