Matt Ackley

Matt Ackley is a former developer who was dragged kicking and screaming into the world of marketing back in 2005. Now there, as CMO of Marin Software, Matt enjoys creating unique solutions powered by the intersection of science in creativity found in today’s online marketing platforms.

PPC

Doubling Down On Audience-Centric Marketing

After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on what’s further driving audience marketing trends as we move into 2015. There are some major, exciting changes happening in the digital marketing space: the increasing importance of tracking and […]

PPC

3 Key Display Advertising Themes For Search Marketers

Digital marketers’ jobs are not getting any easier. Whereas search marketing complexity arises from the sheer volume of keywords and campaigns that brands have to manage and optimize for, display marketing complexity is born from the dizzying array of players in the display ecosystem. It’s hard to keep track of the seemingly endless number of […]

PPC

Use Contextual Data To Gain A Competitive Search Marketing Advantage

Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for marketers to gain a competitive advantage based on outside trends that […]

Amazon

The New Data Currency In A Digital World

The list of options on the performance marketing menu has been growing steadily. Whereas search had historically been the primary channel for direct marketers to drive leads and revenue, the array of opportunities has been increasing within the social and display channels, particularly given the rising popularity of retargeting. First-, Second- & Third-Party Data In […]

Bing

Drive PPC Revenues By Addressing The Bing Dilemma

In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to highlight that Bing’s share of the market has continued […]

PPC

Why “Big Data” Won’t Win You The Battle For Online Revenue

With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past decade, and businesses are now […]

PPC

At The Digital Crossroads: Shifting To Audience-Centric Marketing

In the first half of 2013, search advertising represented 43% of all digital ad revenue. The primary reason paid search remains so successful is that it creates a direct link between users and their intent. For marketers, the ability to deliver an ad promoting running shoes to users searching for [best running shoes] represents a […]

Google Ads

Optimizing For Seasonality: 4 Critical Paid Search Strategies

November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year. In fact, in 2012, over $42 billion was spent online by consumers in these two months alone, a 14% increase over 2011. For other online advertisers, however, the […]

Mobile

4 Paid Search Strategies For Converting On-The-Go Customers

Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results. This shift in consumer behavior is redefining the approach advertisers take when engaging with their mobile customers. Not only are […]

Commerce

4 Paid Search Strategies To Advertise Your Entire Product Catalog

Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a highly competitive, yet profitable landscape. As retailers continue to invest more in paid search, consumers […]

Commerce

3 Paid Search Strategies For Maximizing Brand Equity In Retail

Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. For the most part, search represents an integrated step in the purchase cycle for consumers with selection, price-transparency and convenience as […]

Google Ads

5 Secrets To Maximizing Retail Budgets For Paid Search

Over the last decade, the incorporation of search into the online shopping experience has led to a savvier generation of consumers who prefer the selection, price-transparency, and convenience of online retail to traditional brick-and-mortars. As a result, online retailers are now spending more on paid search advertising than just about any other industry. In fact, […]

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