Lately, I’ve had Yahoo! Search Marketing (Y!SM) on the brain. So, in this article, I’ve decided to outline some of the most recent enhancements to Y!SM’s new advertising platform. With the “Panama” interface, Y!SM has made it a priority to iterate and continually improve the Y!SM system (Yahoo! calls the process “rapid innovative release”). This […]
Google is not easing up in terms of search market share and acquisitions. I need not say it but Google is a formidable force that Yahoo and Microsoft are not going to overcome easily. Consider the following:
In Google AdWords and Yahoo Search Marketing (Y!SM), not only do match types have different names, but matching technologies and algorithms are dissimilar. I’ll review the various match types and discuss differences. For this article, I’ve done some testing and included some results.
You’re probably tired of reading about cultural differences between the two search marketing leaders, Google and Yahoo. Does Semel have better hair than Sergey? Does Yahoo really hire people based on softball prowess? If you’re actually using the search marketing platforms, or for that matter, interacting with Googlers or Yahoos to accomplish a marketing-related task, […]
The world of search marketing is divided into two types of people, it seems: Those who have never actually used Yahoo’s new Panama sponsored search upgrade and never will; and those who are in knee deep working on their accounts, and want to find out how other fellow marketers are faring, so they phone me. […]
Today, Yahoo will flip the switch for the new "Marketplace Design" algorithm in the US market, the system commonly known as Panama. Parts of Panama have already gone live in the past few weeks. But throughout today, Yahoo will be rolling out the last piece — a new ranking algorithm and its associated new pricing […]