Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out.
Give the gift of Adwords love this Valentine's Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.
Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel.
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.
Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills -- among others -- are key to being a stellar staffer and to hiring one.
Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
Columnist Todd Saunders discusses the importance of data-fueled decision-making with regard to ad copy and suggests a few tools to help you test and optimize your search ads.
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started.
AdWords is a great tool, but it's not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he'd love to see addressed.
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.