Big AdWords Auction Insights Update: Now Get Competitive Data On Campaigns, Ad Groups, Keywords

In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance compares to the competition.

The Auction Insights Report allows advertisers to get competitive auction data on:

• Groups of keywords. Filter your keyword list — by label, brand term, etc. — to see how your performance on those terms compares to your top competitors.
• Individual or multiple ad groups. From the ad groups tab, select one or more ad groups to run an auction insights report to see your performance on all eligible keywords within those ad groups compared to advertisers who most commonly compete with you on those terms.
• Individual or multiple campaigns. For a higher level view, select one or more campaigns from the campaigns tab, and run an Auction insights report there for a look at the competitive landscape.

The auction insights reports are located from the “Details” button from the campaign, ad group and keyword tabs.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.