Bing Ads iOS App Gets An Update, Goes Global & Android App Is On The Way

Latest iOS app is now available globally with more features. Team is looking for Android app pilot testers.

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bing ads app iOS

Bing Ads debuted an app for iOS in April in the US. As of today, the app is now available in the App Store globally, and it includes several feature updates. The team also announced that Android users will soon get their turn.

First, a look at what’s new with the most recent iOS app for Bing Ads.

Performance graphs are now available at all levels of the account from campaign to keyword, not just at the account summary level. And you can choose two metrics to compare (shown in the screenshot above). Tilting your phone horizontally will enlarge the graph, as will tapping the icon in the lower right corner of the graph.

Overall, the update makes it easier to view more performance data onscreen. For example, the summary metrics are shown in a block of eight, whereas on the last update, only four metrics were visible at a time. And the ads screen no longer has all the summary data at the the top, so you can see up to five ads on the screen at a time.

bing ads ios app ads screen

 

The iOS app is available for download from the App Store here.

 

Android App: Looking For Pilot Testers

The Bing Ads team is also working on an Android version of the app and is looking for test pilots. If you’re interested in providing feedback, contact them at [email protected].

Here’s a teaser look at the Android app in progress.

bing ads android app preview


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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