Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads

The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running. A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as low quality score, low […]

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bing-ads-diagonal2-1200The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running.

A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as low quality score, low bid amount, insufficient budget, wrong targeting or other reasons. The tool provides a Suggested Action that advertisers can take to fix the problem.

Bing Ads product ads reasons for not showing

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Also added to the tool is a preview of how ads display on mobile devices.  Here you’ll select the mobile device option and operating system from the Advanced targeting options section. The tool supports iOS, Android, Blackberry, Palm webOS and Windows Phone operating systems. Your ads will then appear highlighted in the preview section. You can see how this preview tool works without logging in here.

The Ad Preview and Diagnostics Tool already provides insights into text ads. It’s accessible from the Tools menu and is the first option in the pull down.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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