Bing Ads now accepting signups for Shared Budgets pilot

Bing Ads announced Tuesday that it is developing the ability to share a budget across multiple campaigns.

As in AdWords, advertisers will be able to apply a single budget to some or all campaigns in an account. Shared Budgets can be helpful for optimizing spend by automatically redistributing unused daily budget from low-spending campaigns to ones that have the ability to gain more clicks with more budget. For advertisers with fixed budgets, Shared Budgets can help keep one campaign from having money left to spend while another hits its budget cap before the day ends.

From the blog post:

Say you have a budget of $20 to be used uniformly between two campaigns every day. On a given day, Campaign A spends only $8 (of its $10 budget) because it got fewer impressions and clicks than usual. Using Shared Budget, if Campaign B is performing well Bing Ads will automatically allocate that unutilized $2 to Campaign B. This will increase the chances of that unutilized budget being used to send you more traffic.

Shared Budgets will be included in the Shared Library and is being developed for the web UI, API, Editor and mobile apps on iOS and Android.

To participate in the pilot test for Shared Budgets, either contact your account rep or email bingads-pilots@microsoft.com.

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About The Author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.