Bing Merchant Center launches Google Merchant Center Import tool

By Ginny Marvin

Published: June 6, 2018 at 3:05 pm

Bing is making it easier to get started with Shopping campaigns on the platform. This week, Bing Ads launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center.

From the new Import tab in Bing Merchant Center (BMC), advertisers can sign into their Google Merchant Center accounts to pull in feeds directly. No more having to upload product feeds to two separate places.

To ensure the feeds are up to date, advertisers can also schedule ongoing imports on a daily, weekly or monthly basis.

The import status is reported on the Catalog summary page in Bing Webmaster Tools. The import feature is available for standard and multiclient Google Merchant Center accounts.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.