Microsoft Ads launches Product Explorer for catalog insights
Microsoft Ads' Product Explorer helps advertisers quickly identify catalog issues that may be limiting ad performance.
Topic: Product feed
OpenAI launches product feed ads in Ads Manager beta
OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.
OpenAI adds product feed ads to ChatGPT
OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
Why product feeds need an organic strategy for AI search
Most product feeds are built for paid media. Aligning them with organic search behavior improves visibility across Shopping and AI surfaces.
Google brings vehicle feeds to Search campaigns
Vehicle feeds in Google Ads let automotive advertisers show real inventory directly in Search, creating more visual and high-intent ads.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
Instant Checkout in ChatGPT brings agentic commerce to life
Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.
Google Merchant Center adds AI-powered product filtering
Google's new filtering makes it easier for advertisers to spot and fix product feed issues that impact performance.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.
How to set up feed rules in Google Merchant Center and ensure quality product data
Here's how to optimize your product data and enhance your product listings at no cost with feed rules in Google Merchant Center.
3 new Google Discovery ads features
Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend, Google says.
Merchant Center Feeds issue
There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.
Google makes it easier to control Shopping ads by country
A new attribute allows you to exclude products at the country level.
Product feed optimization: Here’s more reason to use those attributes
Google is surfacing product attributes such as "Material" in Shopping ads.
Bing Merchant Center launches Google Merchant Center Import tool
Product feed imports can be scheduled to easily keep them current for Bing Shopping campaigns.
Bing Shopping ads updates include multiple images, product status reporting & more
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds.
Bing Shopping Campaigns get inventory feeds, search query reports at product level
New updates are aimed at enabling timely feed uploads and informing title optimization.
Yahoo Launches Product Ads On Search And Display
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.
September 15: GTINs Required In Google Shopping Feeds In US And Other Markets
The product identifiers will be required for roughly 50 designated brands.
Google Stepping Up Merchant Feed Enforcement
Got some slop in your Google product feed? Now’s the time to revisit all those pesky identifiers and tidy things up. Google is upping its enforcement of product feeds in Google Merchant Center again. Google began this process last year by disapproving products without unique product identifiers such as GTIN (which also must be conform […]
DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management
Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel Intelligence and DoubleClick Search to optimize and fully integrate the search experience for our retail brands,” says Eric Papczun, […]
Attention Merchants: New Changes To Google Shopping Feed Specifications
Google announced changes to the Google Shopping Feed Specification today. Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ‘identifier exists’ attribute for merchants selling custom goods and other products that don’t have unique identifiers like brand names or MPN codes. In categories […]
Update Your Google Product Feeds By September 22nd
Google has posted a reminder that the updates to the Google Product search feeds is just around the corner. If you do not update your product feeds with the new guidelines by September 22nd, Google may suspend your account. Google said: As we announced in July, the new Google Product Search Feed Specification and Policies […]
Google Launches Merchant Center For Google Base Users
The Google Base blog announced the launch of the new Google Merchant Center. This is the location for you to “upload your feeds, check on the status of your items, and get information on the performance of your listings.” The Merchant Center is replacing Google Base for those who submit products to Google. This new […]