Bing Shopping Campaigns Get Several Pre-Holiday Updates
Mobile inventory, used and refurbished product ads support and more are now available.
Ahead of the major holiday sales push, Bing Ads has released several new features for Shopping Campaigns and product ads. Here’s what’s new:
Mobile Product Ad Inventory Now Available
Bing Product ads are now appearing for all existing Shopping Campaigns on iOS and Android mobile phones. Just like mobile text ads, product ad bid adjustments on mobile can range between -100 to +100.
To get reporting insights on mobile product ads, you can use existing Product targets or Product Partition reports: Reports > Product Partition Report / Product Dimension Report > Choose your Columns > Attributes > Device Type
Bing Ads says initially you may just see a small increase in mobile product ad volume, but coverage will expand over the coming months.
Promote Used & Refurbished Products
In addition to new products, Bing Shopping Campaigns now support new and refurbished items. In the screenshot example below, you’ll notice several product ads with “Refurbished” in the headline.
You’ll add either “refurbished” or “used” in the Condition field in your product catalog feed. Then you can create specific Product Groups using Condition as the attribute to bid distinctly on new, used and refurbished products.
You can get performance reporting on these items using the Product Partition and Dimension reports.
Beta Reporting Metrics For Shopping Campaigns
Impression Share metrics are launching in beta for Shopping Campaigns to show you how often your products display in relation to the competition.
Three new impression share columns will be available in the Product Partition and Product Dimension Report in the reports tab: Impression Share (IS), Impression Share (IS) lost due to Rank, and Impression Share (IS) lost to Budget.
Benchmark Bid and Benchmark CTR provide competitive insights for your product ads to see how your ads are performing relative to the marketplace average.
Shopping Campaigns Out Of Beta In UK And Australia
Businesses that sell products the UK and Australia can quickly start running product ad campaigns to Shopping campaigns. Existing US customers that sell in those markets can simply set the appropriate Location in Catalog setup and Country/region of sale in Campaign Settings to start showing product ads in the UK and Australia.
New Shopping Campaigns advertisers in those markets can check out the earlier Bing Ads blog post to get started.
Lastly, Content API users can now get status reports for your catalogs that submitted via the API. We hope that this will make your job of managing the product inventory easier and help you maintain a healthy state of offers on Bing. The developer documentation on this new feature is here.
Earlier this month, Bing Ads announced retargeting capabilities for Search and Shopping campaigns.