Sign up for our daily recaps of the ever-changing search marketing landscape.
Bing Travel & Kayak Announce Partnership
In a post on the Bing blog made earlier today, Bing Travel and Kayak have joined forces, as the two travel search engines announced a formal partnership to provide searchers with more comprehensive results.
In the next few weeks (no specific timeline has been shared yet), Kayak will begin serving flight search results to Bing to give customers additional results for flights in the “U.S. from multiple cities, airports and airlines, giving customers access to a larger set of flight itineraries.”
The Kayak flight search data will supplement existing Bing Travel tools including Price Predictor, Flights Answers and more.
Bing Travel also made a point to include in the blog post the following statement:
[Bing Travel Supports Competition and Innovation – www.Fairsearch.org]