Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » PPC » Blekko Testing Search Ads

Blekko Testing Search Ads

MediaPost reports that Blekko, the slashtags search engine, has started testing monetization efforts through search ads. Currently, the ads are provided through ad fees from Google and Bing. Blekko has yet to build out their own ad network. Rich Skrenta, Blekko founder and CEO said, “we’re still ironing out the kinks.” They are testing out […]

Barry Schwartz on February 16, 2012 at 9:57 am

MediaPost reports that Blekko, the slashtags search engine, has started testing monetization efforts through search ads.

Currently, the ads are provided through ad fees from Google and Bing. Blekko has yet to build out their own ad network.

Rich Skrenta, Blekko founder and CEO said, “we’re still ironing out the kinks.” They are testing out the RPMs, page revenue per 1000 ad units. Skrenta said he expects the CPMs to be worth between $50 and $100 because of the targeted nature of search ads.

I have yet to see any signs of ads on the search engine but they are indeed testing it. If you find an example of an ad, please share the query and an image in the comments below.

Related Stories:

  • Blekko Expands: Bigger Index, More Slashtags & New Design
  • Blekko Slashes More Spam With “Zorro” Update
  • Blekko Adds Facebook Comments To Search Results (But Why?)
  • Blekko’s SEO Tools: What Information Do They Provide?
  • How To Track Emerging Search Engine Blekko In Web Analytics Systems
  • Blekko Tightens Privacy Options, Will Keep User Data Only 48 Hours
  • Google And Blekko Head-To-Head: Blekko Lives To Fight Another Day
  • Blekko Bans Content Farms From Its Index

New on Search Engine Land

    Webinar: Transform your content operations with DAM

    Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

    We’ve crawled the web for 32 years: What’s changed?

    GA4 isn’t all it’s cracked up to be. What would it look like to switch?

    What to look for in a technical SEO audit

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

PPCTools and Software

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Data-Driven Answers to Achieve Omnichannel Success

Is Your Marketing Stack Ready for Omnichannel CX?

Outrank in Organic Search with These 5 Core Tactics

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.