Blekko Testing Search Ads

MediaPost reports that Blekko, the slashtags search engine, has started testing monetization efforts through search ads.

Currently, the ads are provided through ad fees from Google and Bing. Blekko has yet to build out their own ad network.

Rich Skrenta, Blekko founder and CEO said, “we’re still ironing out the kinks.” They are testing out the RPMs, page revenue per 1000 ad units. Skrenta said he expects the CPMs to be worth between $50 and $100 because of the targeted nature of search ads.

I have yet to see any signs of ads on the search engine but they are indeed testing it. If you find an example of an ad, please share the query and an image in the comments below.

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.