More Bulk Editing Capabilities In Bing Ads Web UI Are Now Live

Bing Ads has been rolling out bulk editing capabilities within the web interface over the past few months. Today, more options became available. Bulk bid and destination editing are both relatively new additions, and now advertisers can edit keyword match types in bulk. At the ad group level, bids can be set or adjusted up […]

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Bing Ads bulk editing in web uiBing Ads has been rolling out bulk editing capabilities within the web interface over the past few months. Today, more options became available.

Bulk bid and destination editing are both relatively new additions, and now advertisers can edit keyword match types in bulk.

At the ad group level, bids can be set or adjusted up or down at a specific percentage or dollar value in bulk. It’s also possible to now enable, pause or delete multiple ad groups across an entire account.

The status of ads can be set across an account. Soon, bulk text changes will be possible, including the ability find and replace, append text and change cases.

Bulk editing budgets and status changes are already available at the campaign level.

In this announcement, Bing Ads said it is retiring the old Edit in Excel functionality — seen in the screenshot above.


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About the author

Ginny Marvin
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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