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Drive ranking in YMYL categories by mastering E.A.T. with content and links

In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building.

Cynthia Ramsaran on February 24, 2022 at 4:00 pm | Reading time: 1 minute

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We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any category.

Join Grant Simmons, formerly VP of performance marketing at Homes.com (grew organic traffic to over 10M monthly organic sessions), and Kevin Rowe, founder and CEO of PureLinq, who will share their experience in ranking in highly competitive markets and how they leveraged E.A.T. for their site entities to drive organic growth.

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About the author

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Cynthia Ramsaran

Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.