SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.
Topic: Eating
An SEO guide to understanding E-E-A-T
E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how to build trust, authority, and credibility online.
Strategic content planning for SEO
Dive into audience research, keyword analysis, and the importance of aligning your content with Google's E-A-T.
Google Search at 25: SEO experts share memorable moments
Celebrate Google's 25th birthday with SEO stories from industry veterans, exploring challenges, lessons, and the future of search.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Google helpful content system can now impact Google Discover visibility
Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.
Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
Add an E to E-A-T with experience, expertise, authoritativeness and trustworthiness.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.
7 tips to turn Google’s Search Essentials into strategy
Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance.
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
What SEOs can learn about aligning with consensus as described in Google’s QRG
Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.
How to optimize your ecommerce site for better indexing
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing.
Google search quality rater guidelines update: What has changed
Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details.
How to improve E-A-T with semantic search
Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
7 reasons why people believe SEO myths
Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
How E-A-T content and link building can drive YMYL SEO success
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Drive ranking by mastering E.A.T. with content and links
Increase Expertise, Authority and Trustworthiness through masterful content-driven link building.
Drive ranking in YMYL categories by mastering E.A.T. with content and links
In this webinar, learn how to establish Expertise, Authority and Trust through masterful content-driven link building.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
6 tactics to rank better in Google Discover
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.
How to win in Google’s E-A-T
In this webinar, you'll understand the drivers of Topical Authority and how to improve on them.
Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief
Plus, why thinking like a group isn’t so bad after all
Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
Some early observations on the Google December core update
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.
Google’s December 2020 core update was big, even bigger than May 2020, say data providers
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.
How to show up on Google Discover: Google’s latest guidance
The updated doc has guidance around article titles, enabling high-quality large images and having timely, engaging content.
Google patent application reveals hints to E-A-T and categorizing health sites
Was there a Medic update? Can Google measure E-A-T? Can Google classify a YMYL site?
Focus on E-A-T to avoid performance problems in 2020
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO
Is there ROI in international SEO? How do you build sites that rank after Google algorithm updates?
There is hope after a site gets hit by a Google core update
Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google's core algorithm updates.
Change log: Google updated its Search Quality Rater Guidelines
Here's what's new, compared side-by-side with the last version.
Video: Marie Haynes discusses Google algorithm updates, penalties and more on E-A-T
How does one go from being a veterinarian to a running full time SEO agency?
Google’s March 2019 core quality update: Stories of recovery
Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update.
How a physician review site recovered from Google’s ‘medic’ update
A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages.