Easy Way To Turn Off Google Personalized Results
Aaron Wall reports from the SMX conference on an easy way to turn off personalized Google results. To turn off personalized search quickly, for specific search results, just add “&pws=0” to the end of the URL string in your browser. Here is an example URL string for a search on SEO at Google with personalized […]
Barry Schwartz on June 11, 2007 at 10:44 am | Reading time: 1 minute
Aaron Wall reports from the SMX conference on an easy way to turn off personalized Google results.
To turn off personalized search quickly, for specific search results, just add “&pws=0” to the end of the URL string in your browser.
Here is an example URL string for a search on SEO at Google with personalized search on: https://www.google.com/search?q=seo (Note, for the results to be personalized, you must be logged in to Google while searching.
Here is an example URL string for a search on SEO at Google with personalized search off even when logged into Google: https://www.google.com/search?q=seo&pws=0
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.