First appearance of ads in Local Pack found in UK mobile search result

At the SMX Advanced Local Workshop in June, Google confirmed that ads would be appearing in the Local Pack. At the time, it wasn’t clear when this would roll out or whether the ad would replace one of the listings or become a fourth position in the Pack.

However, yesterday Ryan Scollon spotted a Local Pack with three organic listings and one ad at the top in a UK mobile search:

The screen shot shown at the Local Workshop at SMX Advanced in Seattle had one ad and two organic listings, in contrast to the above.

We reached out to Google for a comment but have yet to hear back. My guess is that Google is still testing formats and this isn’t yet a formal rollout. We’ll update this post if we get any statements or new information from Google.

If others are seeing these new Four Packs (4Packs) in North America or other markets, let us know.